Helen Edwards on Branding: From checkout to grave
11 May 2010 | by Helen Edwards
that work, both then and now? How can brands be so elastic? Is there something about putting food ...
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The Children's Food Campaign is running a user-generated spoof ad drive, attacking government plans...ads. The Children's Food Campaign is promoting the new page via Twitter and has already gained ... ". The Children's Food Campaign plans to send a selection of the posters to the Department of Health next month. The campaign is a response to Health Secretary Andrew Lansley's July speech when he said food and drink ...
that work, both then and now? How can brands be so elastic? Is there something about putting food ...
. It is well over a year since the Department for Environment, Food and Rural Affairs (Defra) kicked off a ...
Hardly a week goes by without a food brand announcing a health initiative as they seek to position ... is clearly a big part of food brands' sustainability drives - a substantial proportion of Marks Spencer ... this into their marketing can leave them open to criticism. Richard Watts, campaigns director for the Children's Food ...
. The same applies to the paper's call for supermarkets to make their food products healthier and introduce ... the Food Standards Agency's rival traffic-light system. Explaining this position, shadow health secretary ... diet, rather than castigating people about what is good food and bad food.' Tobacco manufacturers may ...
's junk-food generation lives in a fast-paced world that demands quick results. Giving them an almost immediate look at the impact their bad food choices have on their health will definitely appeal to them ...
'. Fast food gets healthy McDonald's, KFC, Burger King, Nando's, Subway and Wimpy have pledged to make ...
for Cadbury's Biscuits, Burton's Foods RKCR/Y R for Learndirect, UFI DDB London for Marmite, Unilever ...
from Scottish businessman Jim Spowart. Blue Dragon redesign Blue Dragon, the oriental food brand ... received complaints from the public about the ad, will deem whether it is misleading consumers. The Food ...
weekend credit when they add 10 to their account in the week. Crufts loses Pedigree Pedigree, the dog-food ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.