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Eden Project 'Big Jubilee Lunch' by UM London and McCann London

25 May 2012

A 60-second spot, created by McCann London, will appear on TV and in cinemas from Tuesday 22 May for two weeks. The national digital TV campaign will run on E4, More4, Gold, Dave, Blighty, Good Food, Home, Really and Watch, while the national digital cinema activity with Pearl Dean will roll out ...

Old El Paso readies Jubilee-themed campaign

22 May 2012 | by Maisie McCabe

Old El Paso, General Mills' Mexican food brand, is to launch a targeted outdoor and digital

Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

Rowntree s Randoms (Nestle) JWT Brand extension Cadbury Creme Egg Kraft Foods Foster ... ) Coley Porter Bell Kenco Millicano (Kraft Foods) JWT Brand revitalisation British ...

Food & drink: Jack Daniel's creates dramatic buzz

26 Apr 2012 | by John Owens

Stir PR was asked to drive sales of Jack Daniel's Single Barrel whiskey, pushing the message that each barrel has its own distinct taste. It also needed to create enough buzz to persuade Waitrose to stock the product in the run-up to Christmas.

Reggae Reggae Sauce brought to life in Aardman TV ad

16 Apr 2012 | by Arif Durrani

the strapline "Put some Music in your Food". Media planning and buying is being handled by ZenithOptimedia ... credits Project name: Put some Music in your Food Client: Peter Baxendell, Marketing and Business Development Director of AB World Foods Brief: Make Levi Roots Reggae Reggae Sauce a more exciting alternative ...

Trading places: this week's people moves

23 Mar 2012 | by Daniel Farey-Jones

McDonald s chief executive Jim Skinner is retiring from the fast-food chain after seven years ...

Katherine Levy: The big bad wolf in the story is actually The Guardian itself

22 Mar 2012 | by Katherine Levy

clothes on your back or hot food in your belly. And, as an advertiser, I would want to be where the best ...

Matt James steps down as managing director of Starcom

15 Mar 2012 | by Mark Banham

Foods and was part of the team that secured the global planning account for Xbox last year, for which he ... Foods. Before joining Starcom, Lock was board account director at Brand Connection, where he worked ...

M&S and Sainsbury's buck consumers' indifference to brands

02 Mar 2012 | by Maisie McCabe

) and food and beverage (third). The research, conducted by Havas Media and its UK agency MPG Media ...

Celebrity chefs Jonathan Davies and John Burton-Race call in Instinct PR

02 Mar 2012 | by Sara Luker

foodies who will be invited to become members of The Restaurant Experience, a worldwide food and drink ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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