Andrew Walmsley on Digital: A little more conversation
21 Apr 2010 | by Andrew Walmsley
/Mexican fusion food (you can't make this stuff up) uses Twitter to let its 58,000 loyal fans know when and where ...
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Helen Edwards on Branding: From checkout to grave
11 May 2010 | by Helen Edwards
that work, both then and now? How can brands be so elastic? Is there something about putting food ...
Profile: Looking for loyalty
14 Apr 2010 | by John Reynolds
Family: Married with one son, Leo Lives: Hurstpierpoint, West Sussex Hobbies: Photography, food ...
Jeremy Lee on Media: The real power of spending
17 Feb 2010 | by Jeremy Lee
. Its initial focus was on food and nutrition (as rationing and shortages continued), health ('Coughs ...
Sector insight: Health and fitness clubs
13 Jan 2010 | by Jane Bainbridge
are personal training, health and beauty treatments and food and beverage sales. However, additional spend ...
Targeted TV ads present new opportunities
02 Dec 2008 | by Andy Fry
ones: if you don't have a dog, no more dog food ads.' Milligan stresses that this will not replace ...
Five spies hidden value in children's TV market
18 Nov 2008 | by Alison Donnelly
on the advertising of foods that are high in fat, salt and sugar during child-oriented airtime has reduced its ...
Marketing heroes
18 Nov 2008 | by Nicola Clark
the brand created the frozen-food market in the UK. Under Ken's leadership, Birds Eye dominated the market ...
David Beckham-backed food brand GO3 assigns media task
28 Oct 2008 | by Alison Donnelly
LONDON - GO3, a children's food range for which David Beckham is a brand ambassador, has appointed...GO3 is set to launch a range of vitamins and foods developed to encourage families to lead a healthier lifestyle at an affordable price. The GO3 brand identity was created in February this year ... Omega-3 supplements, frozen foods such as fish fingers, pasta pots, and wholemeal wraps. ...
Government calls for extension of ad regulations under fire
21 Oct 2008 | by Jeremy Lee
It is not just food and drink brands that have cause for concern following the publication of the Department of Health's study into the changes in food and drink advertising to children. Given the threats ... in the nature and balance of food and drinks advertising, thereby making a curb on press, radio and internet ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
