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UKTV Food 'good food' by Red Bee Media

UKTV Food is rebranding as Good Food and is promoting the change through a series of idents created...Introducing the endline We have fun with food, each ident focuses on people enjoying food in different settings such as at family roast, around a campfire, and at a dinner party, in a bid to show how food can bring people together. In one spot wild food, a group of friends are seen foraging ...

UN World Food Programme 'no food diet' by Leagas Delaney

The United Nations' World Food Programme is using a TV campaign to expose the fact that more than 850m people go hungry in the world, even though we produce more than we can eat. Leagas Delaney has produced three commercials. The first, entitled "no food diet", features a woman collecting stones that she ...

Wrigley brings back 'Food Creatures'

new brand extensions, which stars its 'Food Creatures' characters....for the campaign is being handled by WPP's MedicaCom. Duncan McCulloch, Wrigley sales director, said: "The 'Food ...

Breakstone's 'the food your other food loves' by The Martin Agency

The two spots, "Potato" and "Taco", end with the tagline "the food your other food loves." The spots were directed by David Hicks (B-Reel Films) with visual effects by axyz. ...

UKTV unveils Good Food channel branding

LONDON - UKTV is today unveiling new on-air branding for its food channel to mark its change from...Good Food is the final channel in UKTV's portfolio of ten channels to be rebranded following an 18 ... and positioned Good Food to appeal to food lovers and serious foodies with the end line "We have fun with food". The branding includes four idents called 'Stir Fry', 'Wild Food', 'Dinner Party' and 'Sunday Roast' that aim ...

Dramatic Lurpak ad targets food choices

Arla Foods brand Lurpak has launched a dramatic TV ad by Wieden + Kennedy as part of its 'Good Food...The ad encourages consumers to make better food decisions that are fulfilling and easy to make ... the choices people make around food. The campaign also includes outdoor and print. Sampling activity ... . Thryth Jarvis, senior brand manager at Arla Foods said: "We want to stop people, make them consider ...

Do health issues boost food brands?

Artificial food additives can cause hyperactivity in children according to a recent study...and hyperactive from artificial food colourings and other additives found in drinks, sweets and processed foods ... in soft drinks, jams and salad dressing. The FSA sent the findings to the European Food Safety Authority and while it could increase the pressure on manufacturers to stop using certain food colourings ...

Ad regulator bans KFC 'fresh food' ad

LONDON - A TV ad for KFC, created by Bartle Bogle Hegarty, claiming the fast-food retailer uses...Twenty people complained the ad was misleading because it claimed fresh food was delivered daily to KFC branches and prepared on-site. Viewers also believed the ad misleadingly implied the chicken was grilled as opposed to fried. KFC said the ad depicted its Original Recipe chicken on the bone, which ...

PepsiCo becomes largest food business in Russia

the largest food-and-beverage business in Russia following the acquisition of a majority stake in Wimm.... The latest acquisition will boost its annual global revenues from nutritious and functional foods from ...

Food Standards Agency 'eat well' by VCCP

The Food Standards Agency has launched a 3.5 million campaign highlighting the dangers of saturated fat consumption. ...

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