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UKTV rebrands Food channel as Good Food

LONDON - UKTV is rebranding its UKTV Food channel to Good Food as part of a new licensing deal...The agreement, negotiated between UKTV and BBC Worldwide, the owner of Good Food magazine, permits UKTV to rebrand its channel, associated website, as well as commercial and promotional activity ... with the strapline "We have fun with food", Good Food aims to target upmarket 25 to 44 year-olds searching for food ...

Food - Asda Magazine dominates food setor

The food sector was dominated by customer magazines in the latest set of ABCs, with Publicis...,173,303 copies, a 2% drop period on period. Of the consumer titles, BBC Worldwide's BBC Good Food attained a ... , to 81,484 copies. Top eight food magazines Magazine Circulation Prd/prd Yr ... Food 340,057 -7.1 0.5 (BBC Magazines) Waitrose Food Illustrated 320,006 0.3 1 ...

UKTV rebrands Food Channel as Good Food

LONDON - UKTV has licensed the Good Food brand from the BBC and will re-launch its final TV channel...-fareast-language:#0400; mso-bidi-language:#0400;} Good Food will launch on 22 June alongside a supporting website which uses the same branding. The strap-line for the channel is We have fun with food'. Good Food ... brand awareness for its Good Food magazine through the tie-up. ...

Starcom wins food task

in Europe for food giant McCormick & Company....'s largest producer of herbs, spices, seasonings and flavourings, and new food brand Thai Kitchen ...

Kids: Food for thought

of diseases caused by poor diets. In these circumstances, is it acceptable to advertise snack foods and those...to advertise snack food to children inevitably come from a point of view, explicit or not, that it is somehow ... their ability to understand ads' commercial context, is not wrong. Others argue that advertising snack food ... , the Strathclyde Review, published by the Food Standards Agency in 2003, actually found little evidence ...

Sector Insight: Pet food

Anthropomorphism is a way of life for many pet owners and the pet-food industry has also taken it to heart, as product claims increasingly mimic those seen in the general food sector. Functional health, convenience and indulgence are all product benefits appearing on pet food as the sector rides the recession ...

Young People: Food for thought

Ofcom's ban on HFSS food advertising on children's television means increasingly slim pickings...on junk-food advertising came into force. The media watchdog, faced with mounting political pressure ... to high fat, salt or sugar (HFSS) foods - and the effect on ad revenues on kids television channels has ... kids TV (see box, right). She says: The junk-food ban was a disappointing decision. It was really ...

National Trust launches Food Glorious Food website for kids

LONDON - The National Trust has launched a website called Food Glorious Food as part of a campaign...-fareast-language:#0400; mso-bidi-language:#0400;} The Food Glorious Food website has been developed to support families as they teach their children to understand and get involved in growing food. It features a ... of the National Trust's Food Glorious Food campaign, which has been developed and run by Forster, the social ...

Media choice: Waitrose Food Illustrated

This month, Waitrose Food Illustrated reaches its all-important 100th issue....Since its inception in 1998 as Food Illustrated, and subsequent acquisition by Waitrose in 1999, it has been positioned as the foodies' food mag for the affluent AB market, a position that hasn ... and sophistication that has marked out the magazine since its launch. Articles include '100 greatest moments in food ...

UK Food extends programming hours

LONDON - UK Food, the Flextech and BBC joint venture, is to extend its programming by four hours a...The move, which takes effect from today, will see the cable and satellite channel now broadcast from 5am to 9pm. UK Food, which launched in November 2001, is the only remaining dedicated food ... food programmes, combined with well-known and well-loved faces within the world of food." UK Food ...

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