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Starcom wins food task

02 Dec 2008 | by Arif Durrani

in Europe for food giant McCormick & Company....'s largest producer of herbs, spices, seasonings and flavourings, and new food brand Thai Kitchen ...

Kronenbourg set for 'food' activity

18 Sep 2007 | by Ed Kemp

Kronenbourg 1664 as a lager to be enjoyed with food....Heineken has similarly positioned itself as a food accompaniment in experiential work at Heineken Cup rugby ...

Which? slates advertisers over junk food campaigns

16 Jul 2008 | by Fiona Ramsay

LONDON - Consumer group Which? has slammed food advertisers for using what it labelled...In its Food Fables report, Which? claims food companies are still not doing enough to curb their marketing of unhealthy food to children, using social networking sites, text messaging competitions ... prohibit pre-watershed junk food ads on TV to under-16s, "are failing to stop children being exposed ...

FSA selects Dare to tackle food safety

03 Nov 2011 | by Anne Cassidy

The Food Standards Agency, the government department responsible for protecting public health..., the managing director at Dare, said: "Food safety is a really important and current topic. It's also one ... on awareness of salt levels in food and was fronted by the comedian Jenny Eclair. It was by MWO. ...

RSPCA's Freedom Food appoints Total Media

11 Oct 2011 | by Sophie Maden

Freedom Food, the RSPCA's farm assurance and food labelling scheme, has appointed Total Media...The Freedom Food scheme is backed by retailers including Sainsbury's, specialist online retailers, independent stores and National Trust farm shops. Pedro Martins, director at Total Media, said: "The not-for-profit sector is naturally cautious about how it spends its limited resources and we are only too pleased ...

Channel 4 offers food ad subsidies

30 Sep 2008 | by Alison Donnelly

LONDON - Channel 4 hopes to persuade more food brands to invest in TV advertising by offering...The broadcaster's ad sales team has set aside 1m to offer help to new-to-TV or lapsed food ... is a response to food brands' perceived reluctance to increase TV adspend. According to Nielsen ... online promotions. Channel 4's initiative will also allow the advertisers use of its food programming ...

Industry faces fresh attacks on food ads

01 Sep 2011 | by Our Parliamentary correspondent

The health lobby will launch a concerted campaign this autumn for new curbs on ads for junk food...Pressure groups will join forces to demand a 9pm watershed for TV commercials for "unhealthy" food ... by running them during others watched by millions of children. The Children's Food Campaign this week ... on the ability of food and drink companies to be part of the solution, warning that they could use ...

IPA backs junk food ad ruling

12 Apr 2007 | by Lisa Simmons

LONDON - The IPA has welcomed new non-broadcast food ad rules as a positive step towards lessening...-for internet space. They state that food and soft drinks advertisers should not promote unhealthy lifestyles ... commercials and television programme sponsorship, and apply to all food and drink products except for fresh ... the frequency and volume of food and drink advertising to children and risked creating confusion amongst ...

Total Media wins cruise and food accounts

10 Dec 2010 | by Sarah Shearman

Cruise Lines, and snack company Natural Balance Foods, as they prepare to launch their first campaigns...Balance Foods account without a pitch, and is handling the planning and buying for the snack company ...

Food & drink: Jack Daniel's creates dramatic buzz

26 Apr 2012 | by John Owens

Stir PR was asked to drive sales of Jack Daniel's Single Barrel whiskey, pushing the message that each barrel has its own distinct taste. It also needed to create enough buzz to persuade Waitrose to stock the product in the run-up to Christmas.

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