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Branding: Design choice - Cycles Gladiator

Such are the complexities that surround wine labelling that occasionally a winemaker locks himself away in a darkened room with some creative types to devise a label that will stop the average supermarket trolley-pusher in their tracks.

Freedom Food

Freedom Food, the RSPCA-monitored farm welfare scheme, launches its first ever advertising...Freedom Food, the RSPCA-monitored farm welfare scheme, launches its first ever advertising campaign next week to encourage people to extend the principle of buying free range eggs to other animals. The pounds 2m campaign, through Crazy Horse, breaks on Monday and explains that while many consumers buy ...

Food for thought

and marketing director in September last year. Birrell has joined food wholesaler Macro....DIY retailer Wickes has lost trading director Shaun Birrell, who was moved from the post of sales and marketing director in September last year. Birrell has joined food wholesaler Macro. ...

Opinion: Marketing Society - Look at the big picture

attending one of the biggest food shows in Asia, Llanllyr Water developed an opportunity to supply a luxury ...

Health crackdown hits food

Food and drink marketers are about to face a new challenge as the World Health Organisation unveils...-sugar and high-fat foods; increasing the use of recommended daily amounts of nutrients on packaging ... of foods deemed unhealthy. In November, the International Obesity Taskforce reported that obesity ... restrictions on the targeting of young children to consume 'inappropriate' food and drink. The Health Survey ...

Wrap highlights food wastage

Consumers face yet more calls to curb their wastage, this time in relation to the amount of food...that not only does the wasted food end up in landfill, it also adds to the amount of packaging that needs ... Goodwin claimed that reducing the amount of food waste would deliver the same benefit as 'taking one ...

Public resist GM food

Over half the UK public are concerned about eating genetically modified food, although only one...Over half the UK public are concerned about eating genetically modified food, although only one ... cent are aware of GM foods, and of those 60% are worried about eating them, suggesting that 53% of the population as a whole views GM foods unfavourably. Women were more concerned about the risks than ...

Design Awards: Packaging (food)

WINNER: GLAXOSMITHKLINE, WILLIAMS MURRAY HAMM COMMENDED: SAINSBURY'S, WILLIAMS MURRAY HAMM Launched in 1873, Horlicks is one of the UK's best-known brands. But by 2004 it was viewed as outdated and associated with an older generation and cold, dark nights. Owner GlaxoSmithKline wanted to shift the...

Food retailers eye Littlewoods

Tesco and Marks & Spencer are just two of the companies rumoured to have expressed an interest in buying the 135-strong Littlewoods high street chain, which was put on the market this week.

Starbucks to push food line

its food offering....Pemberton Whitefoord created the new-look packaging, which is being rolling out across Starbucks 535 UK stores. A source said Starbucks is seeking to turn around perceptions of its food, as customers frequently accompany their coffee with sandwiches from retailers they perceive to be food ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.