Starcom wins food task
02 Dec 2008 | by Arif Durrani
in Europe for food giant McCormick & Company....'s largest producer of herbs, spices, seasonings and flavourings, and new food brand Thai Kitchen ...
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UKTV rebrands Food channel as Good Food
13 May 2009 | by Sara Kimberley
LONDON - UKTV is rebranding its UKTV Food channel to Good Food as part of a new licensing deal...The agreement, negotiated between UKTV and BBC Worldwide, the owner of Good Food magazine, permits UKTV to rebrand its channel, associated website, as well as commercial and promotional activity ... with the strapline "We have fun with food", Good Food aims to target upmarket 25 to 44 year-olds searching for food ...
Shloer to sponsor UKTV food programmes
03 Apr 2009 | by Emma Barnett
strand on UKTV Food, "Food to Share"....also extends online to the UKTV Food website, with specially created content such as recipe ideas, display advertising and sponsorship of the UKTV food monthly e-newsletter. Andy Moore, IDS commercial ...
Food for thought at St Pancras International
13 Oct 2009 | by Claudia Howard
-platform partnership that centred on food content. We created weekly tear-off recipe features and also sponsored ... . Online, we worked to identify key food bloggers and seeded content prior to the fortnight, which resulted ...
RSPCA's Freedom Food appoints Total Media
11 Oct 2011 | by Sophie Maden
Freedom Food, the RSPCA's farm assurance and food labelling scheme, has appointed Total Media...The Freedom Food scheme is backed by retailers including Sainsbury's, specialist online retailers, independent stores and National Trust farm shops. Pedro Martins, director at Total Media, said: "The not-for-profit sector is naturally cautious about how it spends its limited resources and we are only too pleased ...
Good Food channel has fun with rebrand
01 Jul 2009 | by Sean Beaven
Good Food launched on 22 June, replacing UKTV Food with the tagline "We have fun with food...Media brand Good Food Owner UKTV What's happened? Channel has rebranded The new look feels a lot fresher than the old channel. This brand name is not new to the consumer - Good Food magazine has been published by BBC Worldwide for several years. Good Food is targeting upmarket 25 to 44 ...
BBC Good Food magazine launches in Asia
01 Oct 2010 | by Katherine Levy
Culinary title BBC Good Food magazine is being licensed out to a publisher in Asia from today (1...BBC Good Food Asia is published by Regent Media of Singapore, and will initially be distributed ... and Taiwan. It is Regent Media's first licensed food magazine in Asia. The magazine has an initial print ... and Lonely Planet Asia under licence from the British Broadcasting Corporation. BBC Good Food Asia is a ...
ABC Special: Food titles thrive despite recession
17 Feb 2009 | by John Reynolds
Food magazines are holding up well during the recession, with cookery and kitchen titles up more...." BBC Worldwide's Olive and Good Food both fell year on year, by 1.4% and 1.7% respectively, although the BBC's Easy Cook registered a 20.4% year-on-year increase to 88,692. Alfie Lewis, group food publisher ... are giving things up in this tough economic climate, but food remains a mainstay. In many cases, we have been ...
Total Media wins cruise and food accounts
10 Dec 2010 | by Sarah Shearman
Cruise Lines, and snack company Natural Balance Foods, as they prepare to launch their first campaigns...Balance Foods account without a pitch, and is handling the planning and buying for the snack company ...
Telegraph launches Morrisons-backed British food campaign
10 May 2010 | by Daniel Farey-Jones
The food campaign, led by the newspaper's food writer Xanthe Clay, is intended to celebrate British food and fresh produce and encourage readers to contribute their own personal recipes. A dedicated channel on Telegraph.co.uk will house a forum and expert video tips. The recipes ...
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