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Canned Food UK and celebrity chef James Martin are working with PR agency Grayling to launch...The u.can cook app promotes using canned food as a recipe ingredient or snack on its own. It is hoped the app will highlight the benefits of canned food such as convenience, versatility, nutrition ... . Steve Thomas, chairman of Canned Food UK, said: 'How people access information has changed significantly ...
The British Frozen Food Federation is the trade body for the frozen food industry, representing...Campaign: Taste, Believe, Buy Client: British Frozen Food Federation PR team: Pelican PR ... of frozen food in food service To prove frozen food tastes as good and is as nutritional as fresh. PLAN AND STRATEGY The results of research projects showing the benefits of frozen food were ...
As the Government gears up to scrap the Food Standards Agency, new research shows that without...survey chose Kellogg s as the most irresponsible manufacturer of food high in fat, salt and sugar (HFSS ... . The figures came as Health Secretary Andrew Lansley prepared to scrap the Food Standards Agency, revealed last ... per cent did not trust the industry to be properly regulated. The traffic light system, where foods ...
Stir PR was asked to drive sales of Jack Daniel's Single Barrel whiskey, pushing the message that each barrel has its own distinct taste. It also needed to create enough buzz to persuade Waitrose to stock the product in the run-up to Christmas.
The Government must not rely on food industry partnerships to fight obesity, say comms...links to the fast-food industry. Birtwistle recognised the need for industry partnerships but added ... were needed and that the Government must not rely on its food industry links. If the Government is reliant on the food industry, then it won t succeed. Just repeating a set of key messages and top tips ...
-operation between food and drink manufacturers, retailers and the media....and industry experts to debate ways in which the food industry could rebuild confidence and trust among ... , editor of EU Food Law and included former editor of The Grocer, Clive Beddall OBE; Johanna Hignett ... . Before an invited audience of manufacturers, retailers, food industry bodies and journalists ...
report called Checkouts Checked Out by the Children's Food Campaign. About the report The report ... and shaming Asda, Morrisons and Iceland, which display junk food on four out of five checkouts. Recommendations It was recommended supermarkets should remove junk food from tills, that the Advertising ...
can be served as a snack To enhance Ryvita's profile as a high quality food manufacturer. Strategy and plan Wild Card chose top chef Valentine Warner and food and drink broadcaster Nigel ...
Strawberry Fields Forever press trip to Hugh Lowe farms, targeting influential food titles. This was designed ... of key food titles, including several 'Best of British' features. Seven interviews with Torode reached ... on and offline. One thing I'd be interested to understand is how they worked with food bloggers ...
Nudo Italia hired ING Media to increase online sales of its olive oil range.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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