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For a profession that sits at the heart ofall good media planning and buying, research specialists could be forgiven for feeling a little unloved at times, as Caitlin Fitzsimmons found out at Media Week’s latest industry round table
The food sector was dominated by customer magazines in the latest set of ABCs, with Publicis...,173,303 copies, a 2% drop period on period. Of the consumer titles, BBC Worldwide's BBC Good Food attained a ... , to 81,484 copies. Top eight food magazines Magazine Circulation Prd/prd Yr ... Food 340,057 -7.1 0.5 (BBC Magazines) Waitrose Food Illustrated 320,006 0.3 1 ...
MediaCom discovers food...Discovery Foods: employing MediaCom MediaCom has won the £2m media planning and buying account for the Mexican and American food specialist Discovery Foods. The win follows a competitive pitch against other undisclosed agencies. Discovery Foods has launched its first major ...
Of the most searched-for chefs, Delia is the only one not to have had a new TV series in the last year. However, her homepage is the second most popular cookery website after BBC Food and this has helped to keep her top of the pile for most of the past year. Nigella jumped to the number one spot ...
Ofcom's ban on HFSS food advertising on children's television means increasingly slim pickings...on junk-food advertising came into force. The media watchdog, faced with mounting political pressure ... to high fat, salt or sugar (HFSS) foods - and the effect on ad revenues on kids television channels has ... kids TV (see box, right). She says: The junk-food ban was a disappointing decision. It was really ...
Ofcom gets junk food role...on junk food advertising. Ofcom will re-examine regulations that permit advertisers to broadcast campaigns for supposed unhealthy food and drinks. A House of Commons Select Committee recently took evidence from both advertising watchdogs and manufacturers of food and drinks, while culture, media ...
UKTV has signed a deal with Chinese food producer Amoy to co-fund UKTV Food's primetime summer...The Gary Rhodes-fronted show looks to build on Rhodes Across India, UKTV Food's best-performing commissioned series last year. Negotiated by UKTV's head of commercial partnerships, Sally Quick, and Vizeum's head of partnerships, Clare Prior, the deal will incorporate on and off-air activity, including Amoy ...
Global food giant McDonalds has proclaimed itself as a self-appointed, self-regulated champion...in the fight to promote healthy food. Speaking today at a conference organised by the Incorporated Society ... for McDonalds, said the corporation would overhaul its healthy food charter and introduce a raft of new product ... books – such as Fast Food nation – and the recent Supersize Me movie. McDonalds would be “focussing ...
BLM has won the £11m media planning and buying account for Swiss food company Hero Foods...'s other food clients include Domino's Pizza, Tryton Foods, who produce the Aunt Bessie's line and Young ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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