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Opinion: Marketing Society - Look at the big picture

attending one of the biggest food shows in Asia, Llanllyr Water developed an opportunity to supply a luxury ...

Sainsbury's Bank in £3m 'food' ads

It will plough £3m into an integrated campaign next month, including a series of press ads that draw associations between its financial products and its produce. It is designed to capitalise on the supermarket brand's reputation for quality food. Unlike rival Tesco, Sainsbury's Bank has not previously ...

Food company ABF in hunt for financial agency

Associated British Foods, (ABF) the FTSE 100-listed food products giant, is looking to appoint a...Associated British Foods, (ABF) the FTSE 100-listed food products giant, is looking to appoint a financial PR agency for the first time. ABF does not run a corporate press office, and media enquiries are handled by the relevant plc director. But its individual brands - including Twinings teas ...

Haygarth wins pitch for The Food Doctor's promotions

consultancy The Food Doctor's healthy eating products and programmes....and consumer activity relating to The Food Doctor s current and forthcoming nutritional and weight loss campaigns. The Food Doctor said Haygarth would be focused on promoting its range of mixed seed products ... , managing director of The Food Doctor, said: We were impressed with Haygarth s understanding of the sector ...

Opinion: Food firms slow to tackle child obesity

of Severn Trent, delivered a speech to a group of food manufacturing CEOs on the industry's uncomfortable...asleep at the wheel? How is it that this initiative is still newsworthy, and that many other big food ... on regardless. Why can Sky move quickly on something that is actually tangen tial to its business, but food ...

Kraft Foods revamps brand

Food giant Kraft will today unveil a new corporate identity to the press that will be rolled out...time to build an identity for the new Kraft Foods that will provide the platform for our corporate ... of the new corporate ID and set of brand values. This is about defining the new Kraft foods and uniting ...

Food group RHM brings in Grayling as cake sales fall

for the 26 weeks to 29 October 2005. Grayling group CEO Nigel Kennedy said: 'Food is increasingly political ... the launch of RHM Foodservice's McDougalls Healthiest School Food Award in September 2005. It recognises ... Masterfoods, Heinz and McVities among its other food industry clients. Grayling Political Strategy CEO Vivien ...

MARKETING MIX: Walker goes where food costs less

While the financial world s superwoman, Nicola Horlick, posed for sugary press photographs with her children at the weekend, the media world s equivalent was having a much more mundane time of it.

Marks & Spencer compares quality of its financial services to food and clothing

LONDON - Marks & Spencer has rolled out a campaign to promote its financial services offering, M&S Money.

Northern Foods turns to Tulchan

Northern Foods, one of the UK’s largest suppliers of convenience foods, has ended its long...V-P Pat O'Driscoll as chief executive to drive Northern Foods' three-year restructuring programme ... Vita finance director Jez Maiden, who joined in May to replace long-serving Northern Foods finance ... -based firm simplify from 15 operating companies to three divisions: frozen, bakery and chilled food ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.