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Disney ends endorsement of junk food

of foods that are high in salt, sugar and fat....or appearing on the packaging of junk food sold by firms such as McDonald's or Kellogg's. The change ... over child obesity. The move will also affect Disney's theme parks, which have fast-food restaurants ... , such as burgers and fries. However, Disney made it clear that it is not the fast food companies the move ...

Campaigns: Food & Drink - N-ice way to promote frozen foods

The British Frozen Food Federation is the trade body for the frozen food industry, representing...Campaign: Taste, Believe, Buy Client: British Frozen Food Federation PR team: Pelican PR ... of frozen food in food service To prove frozen food tastes as good and is as nutritional as fresh. PLAN AND STRATEGY The results of research projects showing the benefits of frozen food were ...

GCI to launch new Novartis food line

of pounds 1 million to handle global PR for the launch of a range of functional foods. The account...of pounds 1 million to handle global PR for the launch of a range of functional foods. The account was won this week after a competitive pitch. Functional foods, whose ingredients provide health benefits, are expected to be one of the fastest growing sectors of the consumer food market ...

Morrisons promotes fresh food in Christmas campaign

s and Asda, by expanding on the promotion of its fresh-food message, with three different television spots. All the Christmas spots will continue the theme of "inquisitive" children finding out where their food ... this campaign] we can explain where the food comes from, and represent that through children who are curious ...

Rachel's food company sold to French firm

last month, when private equity owner Dean Foods put the company up for sale with a 20m price tag. ...

We'll Call You - The Co-operative Food

Mole has contracted a serious case of Diamond Jubilee fever, and an offer on the grocery chain's site to 'win a Jubilee street party' promised to tackle the symptoms

Online food shoppers shun marketing tactics

Online grocery shoppers are less likely to react to marketing promotions compared to those in the supermarket, while mobile sites remain largely sub-standard, new research suggests.

Media: Nestle backs C4 food show

Nestle's coffee machine brand, Dolce Gusto, is to sponsor Channel 4's cooking competition show Come Dine With Me, which returns to TV screens with a celebrity special this autumn.

Olli debuts all-in-one cat food dish packs

Butcher's Pet Care is launching the first convenience wet cat food that can be eaten straight from..., is intended to appeal to consumers who do not like the smell of cat food or cleaning their pet's bowl after ... !' strapline. The range, which is Olli's first foray into the wet food sector, comprises four flavours ... as a premium dry food brand to challenge Procter & Gamble, Masterfoods and Nestle Purina's share ...

Junk food industry assured of no children's ad ban

LONDON - The food industry has been privately assured by the government that there will be no ban...a meeting of food manufacturers and advertisers that there were no plans to ban food advertising ... to restrict advertising for junk food during children's television, as obesity among young people rises at a dramatic rate. As many as 50 to 60 different food ads will be shown on commercial television during ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.