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Freedom Food

Freedom Food, the RSPCA-monitored farm welfare scheme, launches its first ever advertising...Freedom Food, the RSPCA-monitored farm welfare scheme, launches its first ever advertising campaign next week to encourage people to extend the principle of buying free range eggs to other animals. The pounds 2m campaign, through Crazy Horse, breaks on Monday and explains that while many consumers buy ...

Health crackdown hits food

Food and drink marketers are about to face a new challenge as the World Health Organisation unveils...-sugar and high-fat foods; increasing the use of recommended daily amounts of nutrients on packaging ... of foods deemed unhealthy. In November, the International Obesity Taskforce reported that obesity ... restrictions on the targeting of young children to consume 'inappropriate' food and drink. The Health Survey ...

Wrap highlights food wastage

Consumers face yet more calls to curb their wastage, this time in relation to the amount of food...that not only does the wasted food end up in landfill, it also adds to the amount of packaging that needs ... Goodwin claimed that reducing the amount of food waste would deliver the same benefit as 'taking one ...

Kids: Food for thought

of diseases caused by poor diets. In these circumstances, is it acceptable to advertise snack foods and those...to advertise snack food to children inevitably come from a point of view, explicit or not, that it is somehow ... their ability to understand ads' commercial context, is not wrong. Others argue that advertising snack food ... , the Strathclyde Review, published by the Food Standards Agency in 2003, actually found little evidence ...

Food Standards attacks celebrity promotion of fast food

LONDON - Fast food, sugar-based drinks and snacks brands such as McDonald's, Coca-Cola and Walkers...A ban on children's ads featuring celebrities promoting unhealthy food, which would span TV, radio ... unveiled in the Sunday Telegraph. The watchdog believes that pop stars should endorse healthy food ... food, sweets and schools, such as Cadbury's "Get Active" campaign and Walker's "Books for Schools ...

Pressure builds on food industry

Culture secretary Tessa Jowell has called on the beleaguered food industry to follow the alcohol ... Forum last week, Jowell urged food advertisers to use their creativity to help solve the UK's obesity crisis. 'The challenge to the food industry is to use some of your creative millions to help ...

Action Against Hunger 'love food, give food' by Dare

Dare has created a new brand – ‘Love Food, Give Food’ – for charity Action Against Hunger, which...Food, Give Food website , Action Against Hunger will provide hosts with a Dinner Party Pack ... Mazzei. A second campaign, Eat Out , appeals to restaurants, pubs and cafes to add the Love Food, Give Food logo to their menus and encourages diners to eat at over 500 participating restaurants, including ...

National Trust launches Food Glorious Food website for kids

LONDON - The National Trust has launched a website called Food Glorious Food as part of a campaign...-fareast-language:#0400; mso-bidi-language:#0400;} The Food Glorious Food website has been developed to support families as they teach their children to understand and get involved in growing food. It features a ... of the National Trust's Food Glorious Food campaign, which has been developed and run by Forster, the social ...

Unilever backs ’test-tube’ food

Food giant Unilever is to become the first major manufacturer to put its weight behind...Food giant Unilever is to become the first major manufacturer to put its weight behind the controversial area of genetically modified foods. Unilever is to relaunch its Beanfest brand, carrying ... involves the food being improved in the laboratory to allow it to last longer, taste better and cost less ...

Tories plan food label crackdown

The Conservative Party plans to impose strict legislation on food manufacturers over food labelling...The party's election manifesto, launched on Monday, pledges to 'reform food labelling, so ... the country of origin, the major ingredients, how far the food has been transported and whether it meets ... government's plans, which are being spearheaded by the Food Standards Agency and would involve a voluntary ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.