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Food for thought

and marketing director in September last year. Birrell has joined food wholesaler Macro....DIY retailer Wickes has lost trading director Shaun Birrell, who was moved from the post of sales and marketing director in September last year. Birrell has joined food wholesaler Macro. ...

Food retailers eye Littlewoods

Tesco and Marks & Spencer are just two of the companies rumoured to have expressed an interest in buying the 135-strong Littlewoods high street chain, which was put on the market this week.

Starbucks to push food line

its food offering....Pemberton Whitefoord created the new-look packaging, which is being rolling out across Starbucks 535 UK stores. A source said Starbucks is seeking to turn around perceptions of its food, as customers frequently accompany their coffee with sandwiches from retailers they perceive to be food ...

Media choice: Waitrose Food Illustrated

This month, Waitrose Food Illustrated reaches its all-important 100th issue....Since its inception in 1998 as Food Illustrated, and subsequent acquisition by Waitrose in 1999, it has been positioned as the foodies' food mag for the affluent AB market, a position that hasn ... and sophistication that has marked out the magazine since its launch. Articles include '100 greatest moments in food ...

Unilever revitalises frozen food areas

Unilever is aiming to give the frozen food category a boost by transforming the freezer sections.... The frozen food market has been static for the past six years, and market leader Unilever Ice Cream and Frozen Food, formerly known as Birds Eye Wall's, feels the only way to kickstart growth is with radical ...

Food profits falter at M&S

figures released to the City yesterday revealed plunging profits in its food business..... It also said margins in M&S’s food businesses halved between 1995 and 1999 from 10% to 5%. (FT.com) ...

Waitrose unveils everyday food range

LONDON - Waitrose has officially unveiled its lower-priced everyday food range, essential Waitrose

ADVERTISING & PROMOTION: Granada targets food

Granada Road Services has launched a point-of-sale campaign in a bid to improve sales of breakfasts. The campaign, through the strategic design consultancy Glazer, has been tested at Tamworth Services where sales of English breakfasts rose by 15% and American-style breakfast sales doubled.

McDonald's ads to focus on food

be a greater focus on food. Skinner added that the UK market was improving, despite the media ... intended to challenge misconceptions about working at the fast-food chain, had been successful. He said ...

Brand Health Check: M&S Food

Competition from supermarket premium brands is taking its toll on the retailer's food division...'This is not just food. This is M&S food' coos the female voiceover while slow-motion close ... , the sublimely executed ads - colloquially known as 'food porn' - won a space in the nation's hearts and even ... strengths during the traditionally lucrative Christmas period and grab a slice of the profits pie meant food ...

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