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possible, traded down on brands and reduced waste, all making for tougher trading conditions. Food spending up. Total spending on food and alcoholic drinks in 2010 was 120 billion (inc VAT), this is an increase of 5% on 2009. It is estimated food and drink accounts for 76% of all food retailers sales ...
The British Frozen Food Federation is the trade body for the frozen food industry, representing...Campaign: Taste, Believe, Buy Client: British Frozen Food Federation PR team: Pelican PR ... of frozen food in food service To prove frozen food tastes as good and is as nutritional as fresh. PLAN AND STRATEGY The results of research projects showing the benefits of frozen food were ...
Stir PR was asked to drive sales of Jack Daniel's Single Barrel whiskey, pushing the message that each barrel has its own distinct taste. It also needed to create enough buzz to persuade Waitrose to stock the product in the run-up to Christmas.
Mole has contracted a serious case of Diamond Jubilee fever, and an offer on the grocery chain's site to 'win a Jubilee street party' promised to tackle the symptoms
The Government must not rely on food industry partnerships to fight obesity, say comms...links to the fast-food industry. Birtwistle recognised the need for industry partnerships but added ... were needed and that the Government must not rely on its food industry links. If the Government is reliant on the food industry, then it won t succeed. Just repeating a set of key messages and top tips ...
Marks & Spencer has recorded a slight fourth quarter sales increase on the back of growing food....5% during the 13 weeks to 31 December 2011. A healthy jump in food sales of 3% was offset by a 1 ... of the next-day delivery deadline and the launch of a Christmas Food to Order service, which contributed to a 12% increase in orders. Marc Bolland, chief executive at M S, said: "Our food business performed ...
The New Covent Garden Food company has found itself with egg on its face after failing to find a
report called Checkouts Checked Out by the Children's Food Campaign. About the report The report ... and shaming Asda, Morrisons and Iceland, which display junk food on four out of five checkouts. Recommendations It was recommended supermarkets should remove junk food from tills, that the Advertising ...
Strawberry Fields Forever press trip to Hugh Lowe farms, targeting influential food titles. This was designed ... of key food titles, including several 'Best of British' features. Seven interviews with Torode reached ... on and offline. One thing I'd be interested to understand is how they worked with food bloggers ...
Nudo Italia hired ING Media to increase online sales of its olive oil range.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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