of diseases caused by poor diets. In these circumstances, is it acceptable to advertise snack foods and those...to advertise snack food to children inevitably come from a point of view, explicit or not, that it is somehow ... their ability to understand ads' commercial context, is not wrong. Others argue that advertising snack food ... , the Strathclyde Review, published by the Food Standards Agency in 2003, actually found little evidence ...
Campaign seems to be getting conflicting messages from the industry at the moment. On the one hand, everyone says they're busier than ever, and on the other, they seem to have time to experiment with apparently meaningless online activities.
LONDON - New research from an American health journal suggests that TV food ads are directly...A study by Yale university showed that children, aged seven to 11, watching cartoons with food ads ate 45 per cent more snack food than children watching the same show with non-food related ads ... ten pounds a year, it claimed. A second study saw adults exposed to unhealthy food advertising eating ...
The US organic food giant Hain Celestial Group has appointed Team Saatchi to relaunch the Linda...the Change Tour", as well as PR in the trade and consumer press. James Gentle, the Linda McCartney Foods ... at Team Saatchi, added: "This is the first time in recent years Linda McCartney Foods has had a ... about the food." In April, the company put £1 million into a relaunch of the brand that saw 11 new ...
new brand extensions, which stars its 'Food Creatures' characters....for the campaign is being handled by WPP's MedicaCom. Duncan McCulloch, Wrigley sales director, said: "The 'Food ...
Quorn Food, the meat-free brand, has appointed Initiative to handle its £5 million media planning
The Observer is launching a monthly food magazine as it continues its aggressive drive to draw in new audiences for the Sunday newspaper. Observer Food Monthly, which will launch in the early ... May. Observer Food Monthly will be a 68-page tabloid colour magazine, which will examine the whole ...
Food advertisers could be asked to fund a Portman Group-style initiative to combat obesity and pre...asked by the Advertising Association's Food Advertising Unit to recommend steps that will prevent a ban on advertising being imposed. Among the ideas on the table is that the food industry pays either for all ... , is the first of several agencies to be contacted by the AA's Food Advertising Unit. Other members, including ...
The advertising industry will co-operate with groups campaigning to curb the promotion of food ... industry and its critics was recognised at the sixth annual conference of the Food Advertising Unit ... ." The conference heard calls for curbs on ads by the consumer groups Sustain and the Food Commission, while ...
LONDON - Farm has extended its GermWatch brand identity for the Food Standards Agency to a new...The new campaign is aimed at promoting good food hygiene practice by advising on the best ways to avoid food poisoning. The brand identity consists of three elements: GermWatch wording. Grubeye (the brand character) and the Killer Facts. Gary Robinson, the Farm creative director, said: It ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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