new brand extensions, which stars its 'Food Creatures' characters....for the campaign is being handled by WPP's MedicaCom. Duncan McCulloch, Wrigley sales director, said: "The 'Food ...
Which?, the consumer watchdog group that this week attacked food companies' advertising practices...for the rival price comparison site uswitch.com. Earlier this week, Which? released a report, Food Fables - The Second Sitting, that claimed food companies have switched their marketing efforts from targeting young ...
advertising for junk foods...." foods and drinks. A study for the Department of Health by Thomson Intermedia found that child ... though the food and drink ad market grew by 19 per cent. The biggest drops were for fast food ... that children have to the promotion of food which is high in fat, salt or sugar." The report says: "This growth ...
Channel 4 is launching a food website, channel4.com/foodmap, to identify good-quality food shops...The move is designed to create a community around the channel's food content, and will be fronted by chefs including Gordon Ramsey and Jamie Oliver. Users will be able to make recommendations on the Big British Food Map, while the food critic Andrew Webb will blog about the featured entries. ...
Frozen food brand Birds Eye has revamped its web site to push the health benefits of its range....Unilever's pan-European campaign to promote its frozen foods under a healthy living banner. The effort ... with your food'. The push aimed to demonstrate that all of Birds Eye's products are free from added artificial colours, flavours and preservatives. The UK frozen food market, excluding ice cream, is worth £3 ...
Which? accuses food giants of covert tactics to target young teenagers, Anne Cassidy reports....has been stoked up by a report on junk-food ads from the consumer body Which? that has castigated food giants, including Nestle and Coca-Cola, for targeting junk-food ads at the under-16s (or young teens) by using unregulated mobile phone marketing and social networking websites. The report, entitled Food ...
LONDON - Kraft Foods, the global food company, has called a pitch to build its first pan...of the European brands in the Kraft Foods portfolio. The company, which owns brands including Philadelphia, Oreo ... that work with Kraft Foods on its advertising. The company s media account is handled by Starcom MediaVest. ...
McDonald's, Coca-Cola and other food and drinks companies are coming under renewed pressure from US...The groups want the Federal Trade Commission to question companies on their use of digital media in its upcoming investigation into the marketing of snack food and drinks to young people. The move follows a report by the Berkeley Media Studies Group and the Center for Digital Democracy. The report ...
LONDON - Premier Foods has called a pitch for the digital advertising account for Hovis....The UK food producer has contacted a number of agencies to pitch for the account in early June. The review is being handled by ISBA. This will be the first time Premier Foods has appointed one agency to handle Hovis digital advertising. In the past, it has worked with a collection of agencies ...
LONDON - RHM Foods, the owner of brands including Hovis, Bisto and Mr Kipling, is looking to build...The pitch is being overseen by RHM's owner, Centura Foods, and will involve selecting agencies to handle direct, sales promotion and interactive activity. Once the roster has been finalised, agencies will be invited to pitch for different briefs. RHM has favoured above-the-line work to promote its brands ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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