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Proximity creates horror story to drive home food poisoning warning

LONDON - Proximity London has created a new campaign for the Food Standard Agency to coincide...families on the best ways to avoid food poisoning by the four Cs; cooking, cleaning, chilling and avoiding ... they know what they should be doing in the kitchen, there are still around 850,000 cases of food poisoning ... , reinforcing the tagline: "Don't make your mealtime a horror story", demonstrating the importance of food ...

Heinz in hunt for direct agency to handle baby foods products

Heinz is searching for a direct marketing agency to work on its baby foods products....The agency search comes as Heinz looks to reposition its baby food range and build closer ... to the £5 million integrated baby food account but it is said to need a specialist direct marketing agency ... revamped its baby food range and introduced an organic option called Simply. Brann Ellert created a £1 ...

Premier Foods appoints Haygarth for DM task

LONDON - Premier Foods has appointed Haygarth to the consolidated direct marketing accounts for its...at Premier Foods, said: "Loyd Grossman and Sharwood's are both outstanding brands with ambitious potential ...

RHM Foods looks to build first DM roster

RHM Foods, the owner of brands including Hovis, Bisto and Mr Kipling, is looking to build a direct...The pitch is being overseen by RHM's owner, Centura Foods, and will involve selecting agencies to handle direct, sales promotion and interactive activity. Once the roster has been finalised, agencies will be invited to pitch for different briefs. RHM has favoured above-the-line work to promote its brands ...

RHM Foods looks to build first DM roster

LONDON - RHM Foods, the owner of brands including Hovis, Bisto and Mr Kipling, is looking to build...The pitch is being overseen by RHM's owner, Centura Foods, and will involve selecting agencies to handle direct, sales promotion and interactive activity. Once the roster has been finalised, agencies will be invited to pitch for different briefs. RHM has favoured above-the-line work to promote its brands ...

FSA appoints three shops to DM roster

The Food Standards Agency has appointed Proximity, Iris and Initials Marketing to its first roster...will work on separate briefs to raise awareness of food safety to both business and consumers, through DM ... the dangers of improper food hygiene, as well as advising them on how to maintain hygienic food preparation conditions. Last year, the FSA appointed Farm to handle its food-safety advertising business following a ...

FSA appoints three shops to DM roster

LONDON - The Food Standards Agency has appointed Proximity, Iris and Initials Marketing to its...will work on separate briefs to raise awareness of food safety to both business and consumers, through DM ... the dangers of improper food hygiene, as well as advising them on how to maintain hygienic food preparation conditions. Last year, the FSA appointed Farm to handle its food-safety advertising business following a ...

DM shops to pitch for Masterfoods

Masterfoods is talking to agencies about the UK direct marketing business on four of its pet food...The review, being handled by Agency Insight, involves the Whiskas and Sheba cat food brands and the Pedigree and Cesar dog food marques. The brief is to develop a UK customer relationship marketing programme. The agency Proximity London, owned by Omnicom, handles Whiskas and Sheba, while the Pedigree ...

TMW produces Sainsbury's DM campaign

their Christmas food shopping early, in a new DM campaign for Sainsbury's....to an image below, which depicts a table filled with Christmas food. The campaign, to be sent to all Nectar ... this happen as it has quality food at fair prices - both the ingredients needed for a cracking Christmas." ...

Kitcatt Nohr scoops Waitrose account

to build its share of the UK food shopping market.

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