03 Nov 2011
| by Anne Cassidy
The Food Standards Agency, the government department responsible for protecting public health..., the managing director at Dare, said: "Food safety is a really important and current topic. It's also one ...
on awareness of salt levels in food and was fronted by the comedian Jenny Eclair. It was by MWO. ...
08 Nov 2010
| by Mark Banham
s and Asda, by expanding on the promotion of its fresh-food message, with three different television spots.
All the Christmas spots will continue the theme of "inquisitive" children finding out where their food ...
this campaign] we can explain where the food comes from, and represent that through children who are curious ...
18 Nov 2010
| by Matt Williams
A consortium of companies offering high-quality Italian ham and cheese products are approaching advertising agencies in preparation for the launch of a marketing campaign in the UK.
14 Mar 2012
| by Nick Batten
Tanfield Food Company, owner of the Look What We Found (LWWF) range of convenience meals, has...small model farmers preparing the brand's ready meals, which Tanfield Food Company claim are made ...
in September 2011.
Geoff Allison, chief executive officer of Tanfield Food Company, said the activity ...
24 Feb 2011
| by Matt Williams
Associated British Foods, the food giant that owns brands including Kingsmill, Ryvita and Twinings
23 Feb 2012
| by Anne Cassidy
Mission Foods, the US manufacturer of Mexican products, is reviewing its UK advertising account....The brand, which has worked with the integrated agency Brass for the past six years, has contacted agencies directly to ask them to pitch for the business.
Mission Foods Europe s head of new product ...
Mexican Food Made Simple last year. The sponsorship included seven idents shot on location in Mexico ...
19 Jan 2012
| by Sara Kimberley
Kallo Organic Foods has appointed HMDG to handle its estimated £1.5 million advertising account....of Kallo as a healthy brand supported by the positioning: "In food we think."
The agency will work ...
22 Mar 2012
| by Sara Kimberley
Kraft Foods is looking to create a UK digital roster across its brand portfolio....The food giant, which owns brands such as Dairylea, Cadbury and Oreo, has sent an RFI to a number of agencies as it looks to build the roster. The review is being led by Kraft s procurement team and is open to both roster and non-roster agencies.
Agencies that currently work on Kraft s digital business ...
01 Dec 2011
| by Anne Cassidy
The RSPCA is looking for an agency to handle an advertising campaign around food labelling....It has contacted shops with a brief to create a drive to promote higher welfare standards for animals reared for food.
The review follows the recent appointment of Total Media to handle media planning and buying for the Freedom Food, the charity's farm assurance and food-labelling scheme ...
23 Feb 2012
| by Anne Cassidy
Merchant Gourmet, the speciality food company, is on the hunt for an ad agency....The company has been in contact with agencies inviting them to pitch for its advertising account.
Merchant Gourmet, which has a range of foods including Sun Dried Tomatoes, Camargue Red Rice and Porcini Mushrooms, has not previously engaged in mainstream advertising.
In 2006, the brand introduced packaging ...