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Wrigley brings back 'Food Creatures'

new brand extensions, which stars its 'Food Creatures' characters....for the campaign is being handled by WPP's MedicaCom. Duncan McCulloch, Wrigley sales director, said: "The 'Food ...

FSA calls food safety ad pitch

LONDON - The Food Standards agency has kicked off a review of its advertising arrangements and has...and cooking of foods in an attempt to drive down cases of food poisoning. An above the line campaign is timed ... the umbrella branding pitch does not include briefs for the FSA s food labelling and salt-reduction education ... of roster status meant a review of the account was inevitable. The FSA s most famous food safety ...

CAP cracks down on non-broadcast food ads

on the promotion of snack foods and soft drinks to children....the frequency and volume of food and drink to children, describing its performance as extremely disappointing . The rules are intended to stop snack food and soft-drink makers side-stepping Ofcom s new restrictions on TV ... restrictions, which bring the rules covering food and drink promotion to children in non-broadcast media more ...

Junk food ad ban reprieve... for now

LONDON - The Government is to speed up a review of whether more curbs on junk-food advertising

JWT lands pooled Unilever food task

between Van den Bergh Foods lead agencies - Lowe Lintas We can confirm JWT London has been appointed ... the bulk of the company s marketing resources. In the foods category up to 90 brands are expected ...

Labour MP bids for tough food ad ban

A new attempt to ban junk-food ads aimed at children is to be made in Parliament and could persuade...the 9pm watershed and include the internet and text messages in the crackdown. The food and ad ... MPs is expected when Creagh's Children's Food Bill receives its second reading in October. Ministers have put the food and advertising industries on notice that the Government will opt for a ban ...

HOTLINE: Pet food company Butchers talks to agencies

The pet food company Butchers is talking to agencies about its above-the-line account. The company spent more than 500,000 in the UK last year. ...

Editorial: Unilever media gives EC food for thought

The news that the European Commission is running the rule over WPP's recent acquisition of Grey should come as no surprise. These things are a formality in big takeovers, and the deal looks set to be nodded through in the US. However, the size of WPP's media operations in Europe now that MediaCom is...

Defra TV spot warns against illegal food imports

The Department for Environment, Food and Rural Affairs is highlighting the risks of bringing...woman trying to smuggle illegal food back through customs. However the food found in the suitcase ... ". A block of cheese and other items of food are brought to life through the use of puppetry. The ad ends with the UK Border Agency officials bringing the song to an abrupt end by confiscating the food ...

New Covent Garden Food Co hires The Brooklyn Brothers

LONDON - The New Covent Garden Food Co has appointed The Brooklyn Brothers to handle its...created by Hooper Galton. Andrew Ovens, the marketing manager at the New Covent Garden Food Co, said ... campaigns in 2009." The New Covent Garden Food Co launched in 1987. It was acquired by the Daniels Group in 1998, with a further stake being taken by Singapore Food Industries in 2001. The brand was re ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.