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Morrisons promotes fresh food in Christmas campaign

s and Asda, by expanding on the promotion of its fresh-food message, with three different television spots. All the Christmas spots will continue the theme of "inquisitive" children finding out where their food ... this campaign] we can explain where the food comes from, and represent that through children who are curious ...

Hotline: Albion appointed by The Little Pet Food Company

Albion has been appointed by The Little Pet Food Company to design a new identity for the brand

Media: BBC Good Food Show signs Marketing Birmingham as a major sponsor

The BBC Good Food Show has signed Marketing Birmingham as a major sponsor. Whirlpool and Sainsbury

Waitrose Christmas ad follows journeys home

of festive food....of Waitrose's Christmas food offering and ends with the line: "At Christmas, there's only one place to be ... Invite food lovers to make the most of their festive season with Waitrose Creative agency Miles ...

Mars named Cannes Advertiser of the Year

Mars, the confectionery, petcare and food giant, has been named Cannes Lions Advertiser of the Year

Hotline: Partizan's Phil Jones directs film to debut at Live8

The No-Food Diet, it illustrates the things people are forced to do to avoid starvation. The film

Pedigree appoints Tequila for digital

LONDON - Mars has hired Tequila\London to handle digital advertising for its Pedigree pet-food

The Week: Media News - Pedigree ends Crufts links

Pedigree, the Mars-owned dog-food brand, has ended its £500,000 sponsorship of Crufts after a BBC

IPA Effectiveness Awards 2005: Gold Award - Grand Prix and Dedication to Effectiveness - Sponsored by The UTV Group

BAKERS COMPLETE DRY DOG FOOD Campaign: Ten years of success is more than just a shaggy dog story ... -growing - brand of dry dog food. This story starts in 1994, when the market was dominated by tinned meat and Bakers was one of a number of small brands of dry dog food. To challenge consumer behaviour - and take ...

ZenithOptimedia wins Mars-Wrigley £80 million media buying

. The consolidated business includes media buying across Mars' confectionery, petcare and food ranges with brands ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.