LONDON - New research from an American health journal suggests that TV food ads are directly...A study by Yale university showed that children, aged seven to 11, watching cartoons with food ads ate 45 per cent more snack food than children watching the same show with non-food related ads ... ten pounds a year, it claimed. A second study saw adults exposed to unhealthy food advertising eating ...
LONDON - A TV ad for KFC, created by Bartle Bogle Hegarty, claiming the fast-food retailer uses...Twenty people complained the ad was misleading because it claimed fresh food was delivered daily to KFC branches and prepared on-site. Viewers also believed the ad misleadingly implied the chicken was grilled as opposed to fried. KFC said the ad depicted its Original Recipe chicken on the bone, which ...
The Government has dismissed calls to tighten the rules over food ads only a week after news...by peers to ban "junk-food" ads during programmes aimed at adults that are watched by many children ... realistic view of the range of programmes that children watch". At present, ads for foods high in fat, sugar ... in place in relation to the advertising of high fat, sugar, salt foods to children." Ministers said ...
LONDON - Baxters, the food manufacturer, is looking for an agency to handle its advertising account.
, in the country that gave us "Have a nice day!", Pret is being feted as the food service brand de nos jours: a management and incentivisation masterclass. Elsewhere in fast-food nation, those old heavyweights Kraft Foods and Sara Lee are squaring up in court in a bid to establish their bragging rights once and for all ...
'Proper food. Bring it on'....by Kerry Foods, will run across TV, print, radio and digital. Paul Silburn, creative partner, Saatchi ...
LONDON - Findus, the UK frozen food company, has appointed Driven to work on its advertising.... The new campaigns will aim to promote the value that consumers can get out of purchasing frozen food items ... of frozen food items, including wraps, lasagnes and crispy pancakes. The brand's last major ad campaign ...
The Conservatives would demand tougher voluntary curbs on the advertising of food, alcohol...-chairman of the Advertising Association. It proposes an extension of existing codes on food and alcohol to cover all media ...
Wimpy, the fast-food chain, has appointed Flourish to its social media account....The Bristol-based agency won the business without a pitch, and will be tasked with repositioning the food chain and launching its new menu. Flourish will launch a Facebook campaign to promote the menu ... in-store and with ads on Facebook. The fast-food brand has used various agencies in the past ...
the brand went from riding the junk-food storm to teaming up with UK Athletics and why it can't afford 'buy...Had somebody told Nick Vermont, the McCain Foods UK boss, back in 2006 that, within two years ... about its business in the UK since 1965, found itself in the eye of the junk-food storm. Until then ... by a hostile press. Now it wasn't just The Guardian and The Independent demonising fast-food ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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