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of diseases caused by poor diets. In these circumstances, is it acceptable to advertise snack foods and those...to advertise snack food to children inevitably come from a point of view, explicit or not, that it is somehow ... their ability to understand ads' commercial context, is not wrong. Others argue that advertising snack food ... , the Strathclyde Review, published by the Food Standards Agency in 2003, actually found little evidence ...
LONDON - UK Food, the Flextech and BBC joint venture, is to extend its programming by four hours a...The move, which takes effect from today, will see the cable and satellite channel now broadcast from 5am to 9pm. UK Food, which launched in November 2001, is the only remaining dedicated food ... food programmes, combined with well-known and well-loved faces within the world of food." UK Food ...
LONDON - New research from an American health journal suggests that TV food ads are directly...A study by Yale university showed that children, aged seven to 11, watching cartoons with food ads ate 45 per cent more snack food than children watching the same show with non-food related ads ... ten pounds a year, it claimed. A second study saw adults exposed to unhealthy food advertising eating ...
new brand extensions, which stars its 'Food Creatures' characters....for the campaign is being handled by WPP's MedicaCom. Duncan McCulloch, Wrigley sales director, said: "The 'Food ...
LONDON - Farm has extended its GermWatch brand identity for the Food Standards Agency to a new...The new campaign is aimed at promoting good food hygiene practice by advising on the best ways to avoid food poisoning. The brand identity consists of three elements: GermWatch wording. Grubeye (the brand character) and the Killer Facts. Gary Robinson, the Farm creative director, said: It ...
The Cabinet is split over whether the Government should ban TV ads for junk food aimed at children....of creating a "nanny state". Ofcom is expected to issue a tougher code for food ads this summer ... consider "how far it is the business of government to regulate the advertising of food and drink" and what contribution advertisers, the food industry and retailers could make. Reid said: "We need a big debate about ...
The Government is to impose tougher controls over TV ads for "junk food", amid growing fears...This could lead to a ban on TV ads aimed at children if the food and ad industries fail to curb their campaigns for sweets, soft drinks, snacks, sugary breakfast cereals and fast-food chains, MPs warned. One ... for the Food Standards Agency suggested a link between advertising and unhealthy diets. Professor Gerard ...
LONDON - A TV ad for KFC, created by Bartle Bogle Hegarty, claiming the fast-food retailer uses...Twenty people complained the ad was misleading because it claimed fresh food was delivered daily to KFC branches and prepared on-site. Viewers also believed the ad misleadingly implied the chicken was grilled as opposed to fried. KFC said the ad depicted its Original Recipe chicken on the bone, which ...
Olive, the BBC Magazines food title, has refreshed its logo and its "need to know" section. The new
Olive, the BBC Magazines food title, has secured a promotional deal with the Wagamama chain
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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