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NEWS: APL launches game featuring cult Peperami character

adventure game starring the cult animal character from the agency s award-winning Peperami snack food...Ammirati Puris Lintas has unveiled a pounds 1 million campaign to launch Animal, a computer adventure game starring the cult animal character from the agency s award-winning Peperami snack food campaign. The game will launch into high street stores on 15 November and will be backed by a ...

The Week: Media News - Motorola's software boost

the information on to advertisers. The software can search for specific words such as "food" or "hungry

CAMPAIGN DIRECT: PROFILE - The Microsoft man in the street who looks to preach to the unconverted/NEIL THOMPSON couldn’t use a PC when he joined, but he oversaw the Office 97 launch

dominated by junk food, computer jargon and mysticism. Much of the action is centred around the bright...Microserfs, a novel by the American author and cultural commentator, Douglas Coupland, outlines the lives of a group of geeky twentysomethings in California s Silicon Valley. It s a surreal world dominated by junk food, computer jargon and mysticism. Much of the action is centred around the bright ...

Private view

advertising. But the target market doesn t see crisps as food - and neither do I, come to that. They like...advertising. But the target market doesn t see crisps as food - and neither do I, come to that. They like ... Levine Production company: Redwing Exposure: Cinema Anchor Foods Project: Anchor Reserve ...

PRIVATE VIEW: Matt Eastwood, the executive creative director at M&C Saatchi

When I was a child, I always ate my meals starting with my least favourite foods and finished

REVIEW: Marketing and advertising news in the week’s press

Martin Glenn, the vice-president of marketing at Walkers Snack Foods UK, has been promoted...Martin Glenn, the vice-president of marketing at Walkers Snack Foods UK, has been promoted to president and chief-executive officer of the PepsiCo-owned company. Glenn, who was also commercial director for Frito-Lay Europe, takes over from Tony Illsley who left the company four weeks ago ...

IPA publishes 2004 agency shortlist for effectiveness prizes

.ipa.co.uk. The categories are media, automotive, food and drink, financial services, healthcare, household, retail, telecoms ...

Hi-tech outfits fuel ad growth

the quarter. This came after a particularly slow 12 months when the food category actually cut its TV ... was the largest spender in the food category - investing pounds 3.8 million - and there was also considerable ...

An AMV BBDO advertising supplement: AMV displaces Saatchis from top of 300 league

, with billings of pounds 1.8 million, the agency advertised in Campaign for a food account under the headline: How long can these men survive without food? By 1981 AMV had risen to 42nd place ...

And in the real world...JJB Sports, Sports Direct, National Express, Google, BBC, London 2012, Morrisons

of lower sales growth on the back of more moderate rises in food prices, as it lifted profits and raised ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.