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FSA selects Dare to tackle food safety

The Food Standards Agency, the government department responsible for protecting public health..., the managing director at Dare, said: "Food safety is a really important and current topic. It's also one ... on awareness of salt levels in food and was fronted by the comedian Jenny Eclair. It was by MWO. ...

Dramatic Lurpak ad targets food choices

Arla Foods brand Lurpak has launched a dramatic TV ad by Wieden + Kennedy as part of its 'Good Food...The ad encourages consumers to make better food decisions that are fulfilling and easy to make ... the choices people make around food. The campaign also includes outdoor and print. Sampling activity ... . Thryth Jarvis, senior brand manager at Arla Foods said: "We want to stop people, make them consider ...

Agencies line up for Italian food task

A consortium of companies offering high-quality Italian ham and cheese products are approaching advertising agencies in preparation for the launch of a marketing campaign in the UK.

Why we're loving ... Sam Bompas and Harry Parr, food architects

to explore the interrelationship between food and architecture. We've worked with Fairtrade building ... favourite food architecture is ... The Cuccagna monuments made in 18th-century Naples. These were vast architectural structures made from food for epic civic feasts. Cuccagna monuments drew inspiration from ...

Chewits internet game dodges food pressure group complaint

The online game was devised by creative consultancy Tayburn and attracted the attention of the Advertising Standards Authority (ASA) after a complaint by Sustain, the Alliance for Better Food and Farming. The game on the website, www.chewits.co.uk, directed an animated dinosaur called Chewie to locate all nine ...

Leo Burnett's video gives potential clients food for thought

LONDON - Leo Burnett Sydney has joined the dubious collective of agencies turning the camera on themselves to provide clients, rivals and the general public with a snapshot into their lives.

Labour seeks ban on junk-food ads

The advertising and food industries face another battle after the launch of a campaign to ban junk-food...are still exposed to the same amount of ads for unhealthy foods because they also watch programmes aimed ... Abbott, Labour's public health spokeswoman, said: "Children should be protected from junk-food ... to the volume, visibility and content of food ads. "We're more than playing our part in driving real ...

Mission Foods calls pitch for UK account

Mission Foods, the US manufacturer of Mexican products, is reviewing its UK advertising account....The brand, which has worked with the integrated agency Brass for the past six years, has contacted agencies directly to ask them to pitch for the business. Mission Foods Europe s head of new product ... Mexican Food Made Simple last year. The sponsorship included seven idents shot on location in Mexico ...

HMDG lands Kallo Organic Foods task

Kallo Organic Foods has appointed HMDG to handle its estimated £1.5 million advertising account....of Kallo as a healthy brand supported by the positioning: "In food we think." The agency will work ...

Kraft Foods kicks off digital roster review

Kraft Foods is looking to create a UK digital roster across its brand portfolio....The food giant, which owns brands such as Dairylea, Cadbury and Oreo, has sent an RFI to a number of agencies as it looks to build the roster. The review is being led by Kraft s procurement team and is open to both roster and non-roster agencies. Agencies that currently work on Kraft s digital business ...

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