to remove filtersHotline: Tanfield Food Company appoints Manning Gottlieb OMD
16 Mar 2012
Tanfield Food Company, which owns the Look What We Found! range of convenience meals, has appointed
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Manning Gottlieb OMD wins Tanfield Food Company account
14 Mar 2012 | by Nick Batten
Tanfield Food Company, owner of the Look What We Found (LWWF) range of convenience meals, has...small model farmers preparing the brand's ready meals, which Tanfield Food Company claim are made ... in September 2011. Geoff Allison, chief executive officer of Tanfield Food Company, said the activity ...
Why we're loving ... Sam Bompas and Harry Parr, food architects
10 May 2012
to explore the interrelationship between food and architecture. We've worked with Fairtrade building ... favourite food architecture is ... The Cuccagna monuments made in 18th-century Naples. These were vast architectural structures made from food for epic civic feasts. Cuccagna monuments drew inspiration from ...
Chewits internet game dodges food pressure group complaint
14 Mar 2012 | by John Reynolds
The online game was devised by creative consultancy Tayburn and attracted the attention of the Advertising Standards Authority (ASA) after a complaint by Sustain, the Alliance for Better Food and Farming. The game on the website, www.chewits.co.uk, directed an animated dinosaur called Chewie to locate all nine ...
Labour seeks ban on junk-food ads
15 Mar 2012 | by Our Parliamentary correspondent
The advertising and food industries face another battle after the launch of a campaign to ban junk-food...are still exposed to the same amount of ads for unhealthy foods because they also watch programmes aimed ... Abbott, Labour's public health spokeswoman, said: "Children should be protected from junk-food ... to the volume, visibility and content of food ads. "We're more than playing our part in driving real ...
Mission Foods calls pitch for UK account
23 Feb 2012 | by Anne Cassidy
Mission Foods, the US manufacturer of Mexican products, is reviewing its UK advertising account....The brand, which has worked with the integrated agency Brass for the past six years, has contacted agencies directly to ask them to pitch for the business. Mission Foods Europe s head of new product ... Mexican Food Made Simple last year. The sponsorship included seven idents shot on location in Mexico ...
HMDG lands Kallo Organic Foods task
19 Jan 2012 | by Sara Kimberley
Kallo Organic Foods has appointed HMDG to handle its estimated £1.5 million advertising account....of Kallo as a healthy brand supported by the positioning: "In food we think." The agency will work ...
Kraft Foods kicks off digital roster review
22 Mar 2012 | by Sara Kimberley
Kraft Foods is looking to create a UK digital roster across its brand portfolio....The food giant, which owns brands such as Dairylea, Cadbury and Oreo, has sent an RFI to a number of agencies as it looks to build the roster. The review is being led by Kraft s procurement team and is open to both roster and non-roster agencies. Agencies that currently work on Kraft s digital business ...
Agencies vie for Merchant Gourmet
23 Feb 2012 | by Anne Cassidy
Merchant Gourmet, the speciality food company, is on the hunt for an ad agency....The company has been in contact with agencies inviting them to pitch for its advertising account. Merchant Gourmet, which has a range of foods including Sun Dried Tomatoes, Camargue Red Rice and Porcini Mushrooms, has not previously engaged in mainstream advertising. In 2006, the brand introduced packaging ...
Premier Foods consolidates brands into JWT and McCann
16 Mar 2012 | by Daniel Farey-Jones
Premier Foods has consolidated eight key brands into JWT London, which picks up four including.... There was no pitch and the company had not previously worked with JWT, according to a Premier Foods spokeswoman. There is a link in that JWT hired Dare's creative partner Jeremy Carr, who had worked on Premier Foods, in June . Iwan Williams, Premier Foods' new managing director, grocery and bakery, said: "Both 101 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
