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Apps help Rashbass prepare for The Economist's first fall

08 Feb 2012 | by Arif Durrani

Ask magazine executives to choose one title as proof of the enduring power of print in the digital age, and many would opt for The Economist. At 169-years-old, the self-styled "well written and red" newsweekly has always forged its own path. Copy-rich, byline-free editorials, and restrained design, have ...

Mirror Online relaunch offers closer integration with Facebook

08 Feb 2012 | by John Reynolds

with Facebook and using new technologies from digital start-ups. He said: "Forging closer integration ...

Do consumers really care about eco-packaging?

03 Feb 2012 | by David Benady

Brands are under pressure to make their packaging sustainable, but does a green emphasis forge a

On the Campaign Couch ... with JB

02 Feb 2012

? These things happen. Similar things will happen to you. Strong and comradely bonds between companies are forged ...

How can UK ad agencies do better at Cannes this year?

02 Feb 2012

. The network agencies in these places are forging ahead, giving their creatives the freedom to experiment ...

Tailored content hits the target

31 Jan 2012 | by Lynsey Barber

Marketing's panellists are forging stronger collaborative relationships with brands and using

Clarins goes for direct sales with digital rollout

27 Jan 2012 | by Loulla-Mae Eleftheriou-Smith

programme in December last year with the aim to forge stronger relationships with consumers by offering them ...

Brand Health Check: Myspace

26 Jan 2012 | by Sarah Shearman

. It needs to forge complementary partnerships with bigger fish in this crowded pond. - It lost the social ...

TMG creates new client sales team

20 Jan 2012 | by John Reynolds

Danks, a high-profile figure in commercial newspapers , has been with TMG for around a year. TMG has now merged its client and category teams into a new nine-strong unit, in a move to forge closer relations with clients and agencies. The restructure has not led to any redundancies. Key ...

All about ... TV trading disputes

19 Jan 2012 | by Alasdair Reid

These days, the rhetoric in television trading circles is all about the beautiful things that can happen when media agencies pull out all the stops to help advertisers forge long-term partnerships with media owners. The autumn trading season, we are led to believe, is no longer the bloody affair ...

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