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Barclaycard to forge 'responsible' image

Barclaycard, the UK's most-used credit card, is to overhaul its PR strategy in an effort to build its credentials as a responsible lender. The Barclays-owned brand is to hold agency talks over a new brief to develop a 'full-on stakeholders plan' incorporating 'big slugs of corporate responsibility...

DoH to forge ties for obesity fight

The Department of Health is lining up private-sector companies as partners in an anti-obesity campaign.

YooMedia and SGI forge interactive link

YooMedia, the AIM-listed interactive media group, is to create a new company with venture capital firm SGI in a bid to exploit British and international interactive television markets.

NTL and Telewest forge closer ties

LONDON - NTL and Telewest have taken another step closer together in a deal that will see them jointly purchase programming and hardware for their respective cable television services.

Blinkx and Utarget forge video ad partnership

LONDON - Video search engine Blinkx has signed a deal with ad network Utarget to place video advertising around its content for UK audiences.

DSG hires Webb to forge international expansion

DSG, the retail group that this month announced that its Dixons brand would exit the high street, has recruited Mark Webb as group PR manager to aid its international expansion plans.

News International to forge closer agency relationships

LONDON - In an attempt to foster closer relationships with media agencies, Times Newspapers Limited and Newsgroup Newspapers have created two new departments to focus on key agency planners.

PHD and Opera forge second global network

PHD and Opera are to create a second global buying network within the Omnicom Group, with offices in continental Europe, the Middle East and Africa, adding to PHD and Opera's existing presence in the UK and PHD Group's presence in the USA.

Tavistock and Quest Comms forge closer relations

Financial and corporate specialist Tavistock Communications has teamed up with a Scottish agency to set up its first UK base outside London. Negotiations got underway with Edinburgh-based Quest Communications because both agencies work for Aberdeen-based fuel and power company Abbot Group....

NEWS: Nick Henley to forge new-media path

Nick Henley, the European operations director of McCann-Erickson s Universal Media, is to launch a communications agency.

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.