Mediaforce retains Northcliffe's digital sales despite Trinity tie-up
06 Mar 2012 | by Arif Durrani
. The appointment follows Northcliffe Media, home to 113 regional newspapers, forging a joint partnership ...
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Spotify takes the plaudits in the latest IPA Online Media Owner survey
28 Mar 2012 | by Mark Banham
forged ahead in two areas (understanding of client objectives and post campaign support). The quality ...
DCM hires Joe Evea as business development director
20 Feb 2012 | by Nick Batten
great understanding of how to forge strong strategic partnerships it's a great coup for DCM." Evea ...
Product placement specialist MirriAd signs another broadcast deal
17 Feb 2012 | by Maisie McCabe
product placement." In November, MirriAd forged a partnership with WPP's MEC and Scottish broadcaster ...
Apps help Rashbass prepare for The Economist's first fall
08 Feb 2012 | by Arif Durrani
Ask magazine executives to choose one title as proof of the enduring power of print in the digital age, and many would opt for The Economist. At 169-years-old, the self-styled "well written and red" newsweekly has always forged its own path. Copy-rich, byline-free editorials, and restrained design, have ...
Mirror Online relaunch offers closer integration with Facebook
08 Feb 2012 | by John Reynolds
with Facebook and using new technologies from digital start-ups. He said: "Forging closer integration ...
Tailored content hits the target
31 Jan 2012 | by Lynsey Barber
Marketing's panellists are forging stronger collaborative relationships with brands and using
TMG creates new client sales team
20 Jan 2012 | by John Reynolds
Danks, a high-profile figure in commercial newspapers , has been with TMG for around a year. TMG has now merged its client and category teams into a new nine-strong unit, in a move to forge closer relations with clients and agencies. The restructure has not led to any redundancies. Key ...
All about ... TV trading disputes
19 Jan 2012 | by Alasdair Reid
These days, the rhetoric in television trading circles is all about the beautiful things that can happen when media agencies pull out all the stops to help advertisers forge long-term partnerships with media owners. The autumn trading season, we are led to believe, is no longer the bloody affair ...
The Year Ahead for ... Newspapers
12 Jan 2012 | by Chris Amor
forging short-term partnerships that will add real value for advertisers and begin to demonstrate ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
