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'Agencies are critical', says Facebook's marketing chief

Facebook to forge strong direct relationships with many global clients, but bonds with agencies are viewed ...

Hennessy 'wild rabbit' by Droga5

of leading icons in various fields with the paths being forged by those who enjoy the cognac brand.

Spotify takes the plaudits in the latest IPA Online Media Owner survey

forged ahead in two areas (understanding of client objectives and post campaign support). The quality ...

P&G marketing chief admits it needs to fundamentally shift how it operates

of Gillette aims to drive up lower cost sales and forge closer relationships with its global customers through ...

SXSW: PepsiCo global chief highlights digital 'strategic imperative'

PepsiCo plans to forge a deeper relationship with Silicon Valley while expanding its tech start

Twitter in Locog tie-up to prevent ambush marketing

by forging an agreement with Foursquare, which would allow only official sponsors to check-in around ...

Clarins goes for direct sales with digital rollout

programme in December last year with the aim to forge stronger relationships with consumers by offering them ...

L'Oreal unveils £20m online CRM campaign

L'Oreal has launched its first CRM programme, as it looks to forge stronger relationships

How to join the social club

. Despite these challenges, some brands are forging ahead. Lavazza regularly uses social media to create ...

Manchester City strikes content deal with YouTube

and overseas. The deal is part of its wider strategy to forge commercial partnerships with online and social ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.