Overhyped and over here?
11 May 2010 | by Nicola Clark
, forging a new market. It could be argued, then, that the iPad is the latest example of 'chairman's wife ...
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Coca-Cola axes Rooney campaign following prostitute allegations
04 Oct 2010 | by Mark Banham
wife Coleen Rooney has forged her own career and has promoted Littlewoods and, up until 2008 ...
Helen Edwards on Branding: The third way
05 May 2010 | by Helen Edwards
to Gillette and Wilkinson Sword - a hegemony forged by 100 years of metal-bashing and a willingness to micro ...
Media Road Test: Sun Talk
05 May 2009
linked to controversial views if they forge a direct association with the station. As Gaunt told ...
Media Road Test: Comedy Central
15 Apr 2009
. However, the channel is looking to forge more sponsorship deals across other programmes and individual ...
Marketing Special Report: Building relationships that last
17 Feb 2009
fundamental to forging a long-term relationship with consumers, it also allows brands to follow up their work ...
Raymond Snoddy on Media: C4 ad trial is bang on target
09 Dec 2008 | by Raymond Snoddy
and looking to expand into other European countries, where IPTV networks are forging ahead rather faster than ...
Targeted TV ads present new opportunities
02 Dec 2008 | by Andy Fry
that could allow advertisers to forge a powerful fresh relationship with audiences. Sky is planning to use ...
Marie Claire editor exits amid sales slide
16 Oct 2008 | by Nicola Clark
forged a career as an author, and columnist at the Daily Mail and Mail On Sunday . Marie Claire ...
Virgin Media to offer multi-platform ads
05 Aug 2008 | by Ed Kemp
Virgin Media, which launched on 8 February last year, is aiming to forge strategic relationships with its key advertisers to launch integrated campaigns across mobile, online and TV. The broadcaster has hired mobile advertising agency 4th Screen Advertising to manage, sell, deliver and optimise the mobile ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
