P&G marketing chief admits it needs to fundamentally shift how it operates
14 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
of Gillette aims to drive up lower cost sales and forge closer relationships with its global customers through ...
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L'Oréal hires former BK marketer Power
17 Apr 2012 | by John Reynolds
Professionel. Last December, L Or al launched its debut CRM programme in an effort to forge stronger ...
Clarins goes for direct sales with digital rollout
27 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
programme in December last year with the aim to forge stronger relationships with consumers by offering them ...
L'Oreal unveils £20m online CRM campaign
07 Dec 2011 | by Sarah Shearman
L'Oreal has launched its first CRM programme, as it looks to forge stronger relationships
UK digital champion Lane Fox calls on FMCG brands to support Race Online campaign
27 Oct 2011 | by Sarah Shearman
. It is not all negative; it's a fabulous world of excitement: brands are forging deeper relationships ...
Power 100 Nxt Gen: Caroline Wilding, John Frieda
27 May 2011 | by Nicola Clark
Caroline Wilding is forging ahead with world class digital marketing initiatives at John Frieda.
Power 100 Nxt Gen: Kate Rydings Unilever Q&A
27 May 2011 | by Nicola Clark
Kate Rydings, Digital development manager, Unilever Age 29 Rydings does not fit the usual Unilever graduate-trainee mould. After working in finance, event management and retail, she joined Unilever five months ago. It is a testament to her tenacity that she has already made her mark, forging ...
Champions League Final: The game that stops a continent
26 May 2011 | by Alex Brownsell
at Wembley. MCDONALD'S McDonald's, an advertiser known for its deep pockets, has continued to forge its ...
Power 100: 100 to 50
17 May 2011 | by Nicola Clark
August, the site has forged ahead with marketing aimed at its estimated 10m fashion buyers. She certainly ...
End of 'digital' road
25 Jun 2010 | by Martin Bailie, glue Isobar
marketing director as its CEO. Agencies and marketers alike will be forced to forge relationships ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
