Hamilton checks out at Safeway to join Grayling
10 Apr 1998 | by SOPHIE BARKER
and will report to Grayling Group managing director Nigel Kennedy. Aside from forging links between ...
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Editorial: McDonald's shoots itself in the foot
18 Jun 2004 | by Ravi Chandiramani
Its corporate hospitality charm offensive has included a well-documented jaunt for MPs, as well as press trips. There is nothing unusual about a megabrand forging an association with such a grand event. Its presence ensures colossal consumer reach. But given that the obesity debate has reached super ...
FOCUS: CAUSE-RELATED MARKETING - Brands win by showing they care/Charity begins at home but for many companies supporting a cause in a high-profile way brings bonuses for a brand. Mary Cowlett reports
03 Apr 1998 | by MARY COWLETT
The caring, sharing 1990s are seeing more companies realise the commercial benefits of forging...The caring, sharing 1990s are seeing more companies realise the commercial benefits of forging partnerships between their corporate reputation and so-called good causes. Cause-related marketing (CRM) offers an alternative to direct sponsorship, it is a subtler, more cost-effective option ...
NEWS: Moxham departs Le Fevre for new role at Superdrug
07 Jun 1996
affairs in a bid to forge a more proactive PR strategy....Superdrug, the high street chemist chain, has poached Angie Moxham as its first head of corporate affairs in a bid to forge a more proactive PR strategy. Moxham, 30, quit her job as associate director at the Oxford-based PR agency Le Fevre two weeks ago, and joined Superdrug this week ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
