Revolution: Special Report - Real-time bidding - A new dawn for display?
04 May 2012 | by Stuart Derrick
exchanges will also help brands forge closer links with individual publishers. - Don't believe the hype ...
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The changing face of music tie-ups
24 May 2012 | by Sarah Shearman
, Last.fm and Vevo, there are more ways than before for brands to forge deeper relationships both ... to forge meaningful relationships with consumers, many more brands will be tempted into music tie ...
The truth about youth: Do you know Generation Z?
20 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
-Cola is another brand working hard to forge credible relationships. Its 70-20-10 approach means that, while its ...
Luggage retailer Samsonite brings in Shine Communications
19 Mar 2012 | by Hannah Crown
The agency will work to highlight Samsonite s strong emphasis on design and innovation, its history and place an emphasis on forging connections with new and existing audiences. The three-way pitch was won in part thanks to Shine MD Richard Brett s inside knowledge, having worked as Samsonite ...
Brand Health Check: Kodak
27 Oct 2011 | by Matthew Chapman
brand stands for - quality, creativity and innovation. - Forge partnerships with relevant, credible ...
My-wardrobe.com's Rob Moss on keeping it personal while expanding globally
06 Oct 2011 | by Nicola Clark
-the-line investment. The brand already engages in significant partnership marketing, having forged alliances ...
Charities: when money's too tight to mention
16 Sep 2011 | by John Reynolds
on from the "clothing exchange" tie up, the pair forged a recycling initiative, which means that every ... they can forge longer-term recycling deals that will benefit both parties. All these "strategic ...
Revolting tactics: brands beware when tapping into social movements
15 Jun 2011 | by Gemma Charles
Brands must take care when seeking to forge ties with popular movements, writes Gemma Charles.
Power 100: 100 to 50
17 May 2011 | by Nicola Clark
August, the site has forged ahead with marketing aimed at its estimated 10m fashion buyers. She certainly ...
Sharp's image makeover
17 Mar 2011 | by Suzy Bashford
into the home. With this comes the coveted opportunity to forge an emotional connection. From there, brands hope ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
