Customer publishing: The evolution of engagement
04 Nov 2011 | by Nicola Clark
-changing facilities are, as an example of a brand offering users a tangible benefit and forging positive brand ...
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Foot Locker appoints AMV to European advertising task
24 Nov 2011 | by Anne Cassidy
with sports brands including Nike, Reebok and Adidas, as well as forging a clearer brand positioning for Foot ...
Will product placement take branded content to the next level?
21 Oct 2011 | by David Benady
such as The X Factor. ITV, the biggest commercial broadcaster in the UK, has forged several partnerships ...
My-wardrobe.com's Rob Moss on keeping it personal while expanding globally
06 Oct 2011 | by Nicola Clark
-the-line investment. The brand already engages in significant partnership marketing, having forged alliances ...
Why Levi's went global with its latest campaign
05 Aug 2011 | by Nicola Clark
- PROFILE OF A CMO Van Dyck's CV is a roll-call of US megabrands that have successfully forged a global ...
Nike joins lifestyle battle with women's 'streetwear' collection
14 Jul 2011 | by Nicola Clark
proposition. Puma is forging ahead with a marketing strategy centred on promoting the brand to the 'after ...
Power 100 Nxt Gen: Caroline Wilding, John Frieda
27 May 2011 | by Nicola Clark
Caroline Wilding is forging ahead with world class digital marketing initiatives at John Frieda.
Power 100: 100 to 50
17 May 2011 | by Nicola Clark
August, the site has forged ahead with marketing aimed at its estimated 10m fashion buyers. She certainly ...
Luxury: Because you're still worth it
22 Feb 2011 | by Nicola Clark
down from their usual product, some could be lost in the middle ground. Forging a connection ...
End of 'digital' road
25 Jun 2010 | by Martin Bailie, glue Isobar
marketing director as its CEO. Agencies and marketers alike will be forced to forge relationships ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
