The myth of the ageless society
19 Apr 2012 | by David Benady
, however, brands need to forge loyal, life-long relationships with the young. Striking the right balance ...
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The changing face of music tie-ups
24 May 2012 | by Sarah Shearman
, Last.fm and Vevo, there are more ways than before for brands to forge deeper relationships both ... to forge meaningful relationships with consumers, many more brands will be tempted into music tie ...
'Agencies are critical', says Facebook's marketing chief
18 Apr 2012 | by Arif Durrani
Facebook to forge strong direct relationships with many global clients, but bonds with agencies are viewed ...
Marketing the Queen: brands face a Diamond Jubilee balancing act
05 Apr 2012 | by Rachel Barnes and Matt Chapman
in their own communication and promotional programmes to forge an association with the pageant. Is there a ...
Spotify takes the plaudits in the latest IPA Online Media Owner survey
28 Mar 2012 | by Mark Banham
forged ahead in two areas (understanding of client objectives and post campaign support). The quality ...
SXSW: PepsiCo global chief highlights digital 'strategic imperative'
13 Mar 2012 | by Sarah Shearman
PepsiCo plans to forge a deeper relationship with Silicon Valley while expanding its tech start
Twitter in Locog tie-up to prevent ambush marketing
13 Mar 2012
by forging an agreement with Foursquare, which would allow only official sponsors to check-in around ...
Mediaforce retains Northcliffe's digital sales despite Trinity tie-up
06 Mar 2012 | by Arif Durrani
. The appointment follows Northcliffe Media, home to 113 regional newspapers, forging a joint partnership ...
Morrisons partners Disney for 'biggest-ever giveaway'
05 Mar 2012 | by Matthew Chapman
per participating product bought. Disney is forging close ties with the country's major ...
Online music service Spotify in agency talks
05 Mar 2012 | by Sara Luker
obstacles to forging deals with artists to allow their content into its catalogue. The latest battle ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
