Foster's introduces personalised 'good call' messages
08 May 2012 | by Daniel Farey-Jones
Foster's is allowing people to send their friends video messages from Brad and Dan, the characters
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Work Debrief - Foster's Brad and Dan get a little help for their good calls
24 May 2012
Since the start of the Foster's "good call" campaign, Brad and Dan, the Australian agony uncles ... of dilemmas and featured in five "good call" spots and the launch of Foster's Gold with Holly Valance. With a ... delivering the same no-worries attitude wrapped up in Australian sun, sea and surf. The Brief Foster ...
Foster's 'Lucy' by Adam & Eve
02 May 2012
Adam & Eve has created the seventh execution in its Foster's 'good call' campaign, which shows its
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Rowntree s Randoms (Nestle) JWT Brand extension Cadbury Creme Egg Kraft Foods Foster ... Airways BBH Flora Cusine Unilever Foster s Heineken UK Museum of London Coley Porter Bell ...
Reality check - March 2012
26 Apr 2012 | by Campaign staff
' JWT London BBH AMV BBDO 5 Dulux 133 5 Foster ...
Private View: Nils Leonard and Hamish Pringle
12 Apr 2012
With work from Foster's, Magners, HSBC, Oxo, Visa and the GLA....this work have energy and this impresses. As does the agency to beat behind the Foster's work. I didn ... . Foster's strategy is to associate with comedy - a good idea since laughter is central to drinking ... . Does it do enough to tickle the comedy fan's fancy and get a non-drinker of Foster's to try this tinny ...
Reality check - February 2012
29 Mar 2012 | by Campaign staff
in terms of recall and its Foster s campaign topped the "most-liked" table. The "most-remembered" score ... Foster's 148 1 Oreo 12% 'call back' 'hairy back ...
Foster's 'sponsorship of original comedy on Channel 4' by Adam & Eve
19 Mar 2012
Foster's has released new idents, featuring the Australian duo Brad and Dan, promoting its
Carling puts premium variant Chrome on TV
20 Feb 2012 | by Gemma Charles
Carling is matching rival Foster's investment in marketing a premium variant by unleashing a £7m...new 7.5m push for Foster's Gold, also launched last summer, which includes a second TV ad . ...
Foster's Gold to get £7.5m marketing boost
20 Feb 2012 | by Gemma Charles
Heineken is putting further investment behind its Foster's Gold premium variant, with a £7.5m ad..." qualities of Foster's Gold while continuing the humorous theme featuring regular agony uncles, Brad and Dan ... phase of the Foster's Gold campaign in time for the crucial summer trading period, and reaching nine ... for parties and barbecues." Launched exclusively in the off-trade in August 2011, Foster's Gold is a 4 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
