Profile: Big Apple to Orange - Scott Jacobson, PR director, Orange
19 Aug 2005 | by Tom Williams
France Telecom in 2000, Orange is now part of an international corporation. FT hopes to use the brand ...
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Orange asks JCPR to refresh brand
09 Sep 2005 | by Ian Hall
The France Telecom-owned operator has just unveiled its latest ad campaign as part of a strategy to reinvigorate the brand, reworking its acclaimed launch slogan 'The future's bright...'. The agency selection is intriguing given that JCPR represented fierce competitor O2 for three years until declining to repitch ...
Ex-Ketchum SV-P joins Orange
12 Aug 2005 | by Tom Williams
programmes for the 2000 Sydney Olympics. Orange owner France Telecom is positioning the mobile company as its flagship brand for mobile, broadband and business customers outside France. The company plans ...
News Brief: Amazon hires Damian Peachey as head of PR
29 Apr 2005
's remit includes France and the UK. He replaces Rachel Silk, now a freelance.
Campaign: T-Mobile maximises Euro 2004 investment - Sponsorship Exploitation
03 Sep 2004 | by Lynne Roberts
were invited to the England games against France and Croatia. Ex-England and Arsenal captain Tony ...
INTERNATIONAL: Alcatel appoints Porro as part of top-level reshuffle
20 Jun 2003 | by Ivan Castano
in France, Africa, the Middle East and Central Asia. Porro said he was aiming to position Alcatel ... an extensive job-slashing programme - to the firm's shareholders. Alcatel, one of France's largest companies ... for the group in France, Africa, the Middle East and Central Asia, Porro was head of IT at Alcatel's consulting ...
CAMPAIGNS: Youths led to salivate over new handset - Consumer PR
09 May 2003 | by Robert Gray
it in-store. The PR campaign had to work across eight different European countries: the UK, France ... mention on Graham Norton's Channel 4 chat show. European coverage included France's Le Figaro and Italy ...
Bluetooth comms targets mass market
04 Apr 2003 | by Justen Vernon
Porter Novelli was last week appointed to run the campaign after an eight-way international pitch. The campaign is set to focus on the raft of new mobile devices that Bluetooth will be included in over the next two years. The PR campaigns kicked off last week in the UK, US, France, Germany, Japan and Singapore ...
ARM to pitch PR business as part of a global review
07 Mar 2003 | by HOLLY WILLIAMS
The group is reviewing its agency relationships in the UK, France, Germany and North America. Three agencies are set to be affected by the review, including three-year incumbent Axicom, which is retained both in the UK and Germany. Lucy Turpin Communications handles the group's PR in Germany, while ...
Phonecard firm's UK consumer and B2B job is pitched
28 Feb 2003
. Headquartered in London, the European division operates in ten countries, including Ireland, France, Germany ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
