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Goodyear launches £30m media pitch

The incumbent on the UK account is UM London, while MPG Media Contacts looks after the client in France, Italy and Spain. WPP is believed to handle the German account. It is understood that the process is being overseen client-side by Hugues Despres, the brand director EMEA at Goodyear, and led out ...

Campaign Viral Chart: Nike interactive ad nets first place

Balotelli' by Agence Leg, France 38,888 shares this week All time: 40,069 shares ...

SEAT looks to make 'virtue' of Spanish origins with new strategy

, France and Germany, and is keen to create a more consistent marketing approach in traditional ...

Aston Martin secures first brand tie-up with Hackett

. These will comprise the UK, France, Spain, Germany, Ireland, Belgium, Holland, Switzerland, the UAE and Kuwait. ...

Nissan 'human fly' by TBWA\G1

TBWA\G1 in France has launched a new campaign for the Nissan Qashqai.

As UK clients slash budgets, agencies look East

afield. China Mobile has reportedly shot a new TV commercial through Ogilvy in the UK and France, having ...

Greenpeace offers £5,000 budget to create anti-VW ad

September at the Curzon cinema in Soho, London, and will run it across the UK, Germany, France and Belgium ...

Infiniti car marque launches TV and social media drive

The new campaign, which will be rolled out across the continent's principal markets, including the UK, France, Germany, Switzerland and Italy, forms part of a plan to increase brand awareness. Infiniti launched its first models on the North American premium car market in 1989 but its official ...

Toyota named greenest brand in the world

The research, called Best Global Green Brands, combines public perception of environmental sustainability with performance on publicly available information and data. It covers the US, Japan, China, Germany, France, UK, Italy, Brazil, Spain, and India. The report said: "Its [Toyota's] high perception ...

Andy Duncan on life back in the fast lane and his Channel 4 legacy

It is clear that Andy Duncan, the former Channel 4 boss and now chief executive of luxury car retailer HR Owen, enjoys the perks of his job. Describing a recent drive across the South of France in a Bugatti Veyron, Duncan grins broadly as he confesses to reaching 160mph on the autoroute, leaving other ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.