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Brand builder: Under Armour

campaign across the UK, France, Germany, Austria and Switzerland. It also announced plans to air a branded ...

Nike 'my time is now' by Wieden & Kennedy London

The TV campaign, created by Wieden Kennedy, is set during a France versus Holland football match that is interrupted by waves of young players invading the pitch to show they have the skills and hunger to take on the best in the world, including Wesley Sneijder. ...

Reebok fitness competition lands TV slot

'The Box' starts on Saturday (14 April) and will feature people competing in the 2012 Reebok CrossFit Fitness Championships in the UK, Spain, France, Italy, Germany, Russia and Sweden. The partnership with Eurosport coincides with 'The Sport of Fitness Has Arrived' Reebok's global integrated ...

Tapping into the potential of GenerationYNot

Ladies who lunch at L'Assiette Champenoise, a gourmet restaurant in the heart of France's Champagne region, may struggle to pay the bill. A friend who recently took a team of buyers to lunch there found that her menu, unlike those of her male guests, had no prices on it. It appears the restaurant ...

Aston Martin secures first brand tie-up with Hackett

. These will comprise the UK, France, Spain, Germany, Ireland, Belgium, Holland, Switzerland, the UAE and Kuwait. ...

Barbour shells out on search ads to fight fakes

in the UK, Belgium and France, complaining that eBay "directs its users to goods that infringe trademark law ...

Appointment to view: Cartier collaborates with musicians for short film trilogy

, previously ran an independent record label in France. They have used their music contacts and specialism ...

Helen Edwards on Branding: Sixty is the new old

will be entitled to pension benefits. In France, it was decided in 2010 to raise the minimum retirement age from 60 ...

Ugg to review media in European markets

The review covers the UK, France, Belgium and the Netherlands, and it is understood that the ad budget across all four countries amounts to around 6 million. Ugg's UK incumbent is Cream Media, which looks after luxury fashion brands including Kurt Geiger and Karen Millen. It is understood ...

Boux Avenue hires ex-French Connection marketing director

waitress Paphitis met while holidaying in France with his family. ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.