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Dove seeks 'brand love' with strategic shift to Facebook

the site as the best platform to develop "brand love", as it continues to encourage "eye-to-eye connections

Yell loses marketing chief Ashmore amid overhaul

The rebrand come as Yell struggles to reinvent itself as an 'eMarketplace' portal for SMEs to 'connect and transact'. In a statement coinciding with its full year results the company said: "We are developing innovative new products and we need a dynamic new brand to signal that we are a digital business ...

Think BR: Advertising for the second-screen

of life as the number of mobile connections worldwide rises to an all-time high - in fact, within ... dialogue and provides the consumer with a more open-ended experience. Just as the prevalence of Internet-connected ...

Consumer technology communications calls out for simplification

%) chose this over other experiences, like connecting with others or getting information quickly. A ...

Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'

are very supportive of Facebook. Our TiVo (Virgin Media s connected TV service) platform allows us to link ... will be eclipsed by social. Virgin Media has the most successful connected TV there is...so it s not so much a ...

John Shewell: Focus Beyond Reputation

is to connect with citizens by engaging and involving them in the design and delivery of key public services ... matters and how local public services are communicated can make all the difference. We need to connect ... engage with citizens and innovate services. Our mission should be to connect with the place we serve ...

Mobile to be 'biggest branding product on the planet', says IAB chairman

is less about the device and more about "connectivity". She said: "When you think about connectivity ...

Sheraton Hotels brand chief discusses serving the 'social traveller'

these properties together. We focused on Sheraton s core values: 'warm', 'connected', and 'community'. Our guiding ... to connect with other people, and when they do, they are more productive and they are happier. What ... guests a sense of connection wherever they travel those are our key advertising messages. We invest ...

David Cameron attempts to appear 'honest and tough' on eurozone crisis

that it was more dangerous to stay silent than to speak out . Connect Communications CEO Gill Morris saw Cameron ... have seen the victory of Francois Hollande over Nicolas Sarkozy in the French elections as a blow ...

Think BR: In whom we trust

, social media and the rise of mobile and ubiquitous connectivity, mean that today s brands are both made and owned by the consumer. Today s consumers are more socially connected; they are persuaders who ... consumers are more connected in one sense, it has also driven real, personal interaction further away ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.