Data marketers should stick to subjects consumers care about
30 Mar 2012 | by John V Willshere
this approach is much more likely to produce a powerful connection than trying to create something people might ...
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CREATIVE STRATEGY: Nicolas could turn their vintage ads into something delicious
12 Apr 2012 | by Simon S Kershaw
. Then there s Nicolas. The eponymous French family opened their first Parisian stores in 1821. In 1922, they invented ...
Is it harder to execute promotional marketing in the social-media age? The Marketing Society Forum
08 Mar 2012
. Social media is a vital way to connect directly with consumers. It's not easier, or more difficult ...
Love Home Swap to ramp up marketing and partner with Mumsnet
23 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
properties, based on owners response rates, testimonials added to their profiles, and their Facebook Connect ...
Tributes paid to 'pivotal' IDM founder Derek Holder
16 Feb 2012 | by Daniel Farey-Jones
he connected with people. You couldn t help but warm to him. And that is how he persuaded so many ...
Tesco must find a new role for Clubcard
15 Feb 2012 | by Alan Mitchell
connecting the dots between data sets.' Deep down, however, there is a much bigger question facing ...
Chrysler re-launches with £10m Super Bowl campaign
03 Feb 2012 | by Alex Brownsell
, with the intention of making Jeep the company's only remaining global marque. In an effort to re-connect with UK ...
TfL's Chris Macleod on marketing's battle against Olympic gridlock
03 Feb 2012 | by Gemma Charles
the controversial Olympic Route Network (ORN). This network of roads connecting key venues has been caricatured ... cross-Thames gondola link planned to connect the Olympic sites at Greenwich Peninsula and the Royal ...
More data leaks while Europe cracks down on wrongdoers
26 Jan 2012 | by Daniel Farey-Jones
including his and others numbers in the information it sends to websites on 3G and WAP connections ...
SHIFT: Personalisation key to coping with the death of the tribe
20 Jan 2012 | by Nicola Clark
It is a widely acknowledged marketing truth that what consumers really want is to connect with people, not brands. Consumers have a 'herd mentality' and tend to want what other people have ... . What's in it for marketers? Cardmunch shows you LinkedIn profile information and common connections ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
