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Ryder Cup appoints Grayling to handle international comms

, the programme will also include a focus on the French market to pave the way for the 2018 event at Le Golf ...

Yell loses marketing chief Ashmore amid overhaul

The rebrand come as Yell struggles to reinvent itself as an 'eMarketplace' portal for SMEs to 'connect and transact'. In a statement coinciding with its full year results the company said: "We are developing innovative new products and we need a dynamic new brand to signal that we are a digital business ...

B&Q calls direct marketing review

Connect, Rapier and the now-defunct Personal. The review follows recent advertising activity by B Q ...

PRCA reveals public affairs group leadership amid Queen's Speech 'disappointment'

The PRCA has named Emily Wallace, Connect Communications operations director, as chairman of the public affairs group, supported by PLMR account director Elin Twigge as vice-chairman. The two new executives will hold the positions for two years, with the aim of raising the profile of public affairs ...

Cable & Wireless Worldwide hires Catalysis

are at the top of everyone s call lists. Cameron said the brief was very much about connecting with trade ...

Helen Keable joins Posterscope as commercial and communications director

for out-of-home in this connected economy to think of the medium in terms of a consumer ecosystem ...

EDF hires AKQA as lead digital agency

The shop, which won the account after a competitive pitch, will be responsible for both EDF's consumer and business digital activity. Archibald Ingall Stretton has been the incumbent on the digital account since 2008, and will continue to work with the French energy company on its eCRM activity. AIS ...

LBi wins pitch for Carlsberg digital

The agency won the business after a four-way pitch led out of Denmark by the Carlsberg group media and digital director, Jakob Kalkar, with support from the intermediary Hestbaek Consult. Carlsberg kicked off a review of the business last year in a bid to connect with its younger customers. The agency ...

Glue Isobar wins AkzoNobel DIY digital creative account

, to help them evolve how they use technology to connect with their customers at all parts of the consumer ...

Bauer launches knowledge-led mag Wonderpedia

it from existing UK magazines. It represents a fantastic opportunity for advertisers to connect with a ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.