29 May 2012
| by Stuart Knapman
The growing role of smartphones and tablets, the advent of 3D television and connected TVs, the increase in broadband speeds, the growth of Twitter - which was still extremely niche in 2008 - and the rise of video-on-demand and IPTV will create a frenzy of digital activity around the London 2012 ...
28 May 2012
| by John Stoneman and Denise Turner
How are connected devices influencing purchase decisions, ask John Stoneman, sales director, EME...in tablet ownership in the second half of 2011 alone.
Now more than ever before, connected devices ...
harness the power of connected devices such as smartphones, tablets and PCs to do this more effectively ...
and how they inform the decision-making process will all help marketers to connect with their intended ...
25 May 2012
| by Maisie McCabe
The trial, carried out in the town by Kinetic and JCDecaux in March, found 78% of people who connected to a poster using NFC said they were positive about the experience and cited the ease of use of NFC as the reason for the trial s success.
When those who interacted with the posters using an NFC ...
17 May 2012
| by Alison Meredith
to connect quickly with viewers and it delivers a call to action through defined response channels.
Now ...
Viewers don t want to be bombarded
Simplicity and intuitiveness are key (therefore connectivity ...
14 May 2012
| by Nick Batten
the connection back to the advertiser means that the advertised brand is more likely to be committed to long ...
10 May 2012
| by Maisie McCabe
reported and organic growth in the billboard division follows a reorganisation of the French business ...
04 May 2012
| by Sarah Gale
connected...
While we all know that internet access has risen steeply over the past ten years ...
are considerably more connected than other age groups.
Over nine in ten of those aged 15-24 have access ...
(Ipsos MORI Tech Tracker, October 2011).
This always connected mentality has led to a feeling ...
02 May 2012
| by Christoph Becker
Insights
These findings show how today s independently minded and highly connected executive looks ...
, highly connected person. Brands need to touch a very common sense in something relevant to their lives ...
02 May 2012
| by Jamie Maker, director, Brave
and we connect with the car straight away, feeling protective of this 'ugly duckling'. In less than 30 ...
25 Apr 2012
| by Loulla-Mae Eleftheriou-Smith
of Virgin Media, said: "Demand for superfast broadband and TiVo, the UK's first mass-market ,connected ...
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