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What are the opportunities for brands wanting to get involved with connected TV, asks Toby Gunton...I recently took part in Engine s Connected TV event alongside BBC Newswatch presenter Ray Snoddy ... that connected TV is fast becoming a hot topic for brands, just how hot was demonstrated by the turnout ... was there to hear was what connected TV means for consumers and brands. After a brief introduction from Ray, my five ...
The growing role of smartphones and tablets, the advent of 3D television and connected TVs, the increase in broadband speeds, the growth of Twitter - which was still extremely niche in 2008 - and the rise of video-on-demand and IPTV will create a frenzy of digital activity around the London 2012 ...
How are connected devices influencing purchase decisions, ask John Stoneman, sales director, EME...in tablet ownership in the second half of 2011 alone. Now more than ever before, connected devices ... harness the power of connected devices such as smartphones, tablets and PCs to do this more effectively ... and how they inform the decision-making process will all help marketers to connect with their intended ...
and the rise of social has connected 40 million UK computers and turned them into 40 million community centres ... and brand connection from making their own shoes - under branded guidance, of course - rather than buying ...
on the way consumers change their brand preference. Thanks to constant connectivity, they are more vocal than ... for the connected consumer to report on a bad experience, in real time, while feelings are still raw. Comments ...
of life as the number of mobile connections worldwide rises to an all-time high - in fact, within ... dialogue and provides the consumer with a more open-ended experience. Just as the prevalence of Internet-connected ...
%) chose this over other experiences, like connecting with others or getting information quickly. A ...
, social media and the rise of mobile and ubiquitous connectivity, mean that today s brands are both made and owned by the consumer. Today s consumers are more socially connected; they are persuaders who ... consumers are more connected in one sense, it has also driven real, personal interaction further away ...
to connect quickly with viewers and it delivers a call to action through defined response channels. Now ... Viewers don t want to be bombarded Simplicity and intuitiveness are key (therefore connectivity ...
. The role of memes in communication connects to the second key learning, which is that memes ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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