Renault introduces Claude the 'joie' expert
06 Aug 2010 | by Jacob Mathias
-Alex Rubin who describes Claude as a "French Borat with a heart" directed the film. Rubin received the Oscar ... : "We wanted a campaign which broke from the norm, so a humorous, light-hearted Anglo-French cultural comparison of two such distinct villages works well for our brand. "The M gane is an iconic symbol of French ...



