Large-scale NFC ads trial gets 3,000 people to interact
25 May 2012 | by Maisie McCabe
The trial, carried out in the town by Kinetic and JCDecaux in March, found 78% of people who connected to a poster using NFC said they were positive about the experience and cited the ease of use of NFC as the reason for the trial s success. When those who interacted with the posters using an NFC ...



