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Unilever partners with News Corp and Viacom for digital content

by negotiating content sponsorships with media giants Viacom and News Corporation, which will help it connect

Dove seeks 'brand love' with strategic shift to Facebook

the site as the best platform to develop "brand love", as it continues to encourage "eye-to-eye connections

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

brands and connections with consumers. These are long-term investments, and any time we have been guilty ...

Brad Pitt to be new face of Chanel No 5

Pitt will be the face of the upcoming advertising campaign for Chanel No 5, Chanel disclosed on Twitter. The signing up of Pitt is thought to mark the first time that the perfume has been promoted by a man. Chanel No 5 was launched by the French designer Coco Chanel in 1922. The new ...

Glue Isobar wins AkzoNobel DIY digital creative account

, to help them evolve how they use technology to connect with their customers at all parts of the consumer ...

Starbucks marketer Ian Cranna on changes at the coffee chain

and current campaign is 'the people connection'. While it may appear to Londoners that there is a Starbucks ... to make sure his mission to connect with Starbucks customers remains on course. THREE CHALLENGES FACING ...

P&G launches London 2012 Olympics campaign

by a digital campaign, which went live yesterday (17 April), fronted by Dawn French. The UK ...

Tobacco branding ban debate: reaction from all sides

focusing on the connection between branding and smoking behaviour may be a distorted way of looking ...

Marc Pritchard interview: How P&G 'cracked' social ROI

, information, ways in which people can connect with each other. We re providing innovative products ...

United Biscuits splits business into two

." Blackstone, the US private equity company and PAI Partners, the French buyout firm, which own UB, have ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.