Brand Manager of the Week: Malcolm Parkinson
23 May 2012
'. It connected with its target market. What is your all-time favourite slogan? Ronseal's 'It does what ...
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by unknowns such as Babylon Zoo and Mr Oizo become chart-topping hits. Sweet spot Connecting ...
'. It connected with its target market. What is your all-time favourite slogan? Ronseal's 'It does what ...
, social media and the rise of mobile and ubiquitous connectivity, mean that today s brands are both made and owned by the consumer. Today s consumers are more socially connected; they are persuaders who ... consumers are more connected in one sense, it has also driven real, personal interaction further away ...
@DanBryantRD In the age of hyper-connectivity and social media, it seems even more ludicrous that someone ...
brands and connections with consumers. These are long-term investments, and any time we have been guilty ...
of 'Connecting people'. For many years, it served the brand well. Then devices shifted their centre of gravity ...
it is essential that projects are developed within a 'connected environment and (are) easy to share peer ... ? Yes. Teens live in a virtual world and I want to be in a digital world, but I also want to connect ...
and current campaign is 'the people connection'. While it may appear to Londoners that there is a Starbucks ... to make sure his mission to connect with Starbucks customers remains on course. THREE CHALLENGES FACING ...
, information, ways in which people can connect with each other. We re providing innovative products ...
on investing in the UK, bringing more innovation and communication here, doing more to connect with consumers ... and inspiring products, communications and proposition. That doesn't preclude me from being connected ... to connect the stars to realistic situations and stages of a woman's life. STAT ATTACK Group net sales ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.