Adwatch (May 2) Top 20 recall: Audi
02 May 2012 | by Jamie Maker, director, Brave
and we connect with the car straight away, feeling protective of this 'ugly duckling'. In less than 30 ...
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DDB takes emotional approach for new VW Polo campaign
14 May 2012 | by Loulla-Mae Eleftheriou-Smith
connect with." Executive creative director Jeremy Craigen worked on the ad with copywriter Tom ...
Audi presents brand manifesto in global campaign
18 Apr 2012 | by Alex Brownsell
'ultra' lightweight vehicle development, and its 'connect' in-car digital products. A voiceover ... , to create new kinds of technology technology that can connect everything important to us, that can make ...
Peugeot targets younger drivers with YouTube push
16 Apr 2012 | by Alex Brownsell
The French manufacturer has launched a video clip featuring Nonstop performer Scott dancing to a new track called Feel the love by Rudimental, tipped to be a big hit this summer. The campaign, devised by Initials Marketing, EHS 4D and OMD, includes a video showing Scott moving continuously ...
CREATIVE STRATEGY: Peugeot bets on film in its battle with the big boys
04 Apr 2012 | by Simon S Kershaw
. This brand is a natural partner for the city s French Film Festival, promoted on banners dressing Sydney ...
Citroen ties up with Facebook for 'first' crowsourced production vehicle
03 Apr 2012 | by Alex Brownsell
The C1 Connexion project will let Facebook users specify six configuration elements: the number of doors; exterior and interior colours; equipment such as Bluetooth or sat nav; and alloy wheels. The campaign is based at the French marque's Facebook hub, www.facebook.com/citroenuk , and will carry ...
Ford turns social to crowdsource mobile-vehicle innovations
27 Feb 2012 | by Ed Owen
the question slightly differently "What will connectivity in vehicles do for you in the future?" in a ...
Omnicom helps Citroën launch online films for DS5
22 Feb 2012 | by Maisie McCabe
Citroën, the French car marque, has launched six online films starring the winners of a competition
The seven sins of content marketing
22 Feb 2012 | by David Benady
. It features articles in English, French and Flemish, targeting visitors to London, Paris and Brussels ...
Renault unifies UK marketing under 'Va va voom' line
14 Feb 2012 | by John Reynolds
other celebrities. The French manufacturer will now use the line to advertise all its models on sale ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
